iPixel Match Audience

An Image Pixel (iPixel) is a simple HTML <img> tag that loads an invisible 1x1 pixel image on the page. It's used when an advertiser's website doesn’t accept JavaScript code, and allows AdRoll to place a cookie into the user’s browser without having to use JavaScript.It is also used with some third-party integrations.

Implement Your iPixel

Paste the iPixel code into your website’s source code, right above the end </body> tag or in the global footer.

Set Up an iPixel Match Audience

  1. Go to the left navigation menu and click Website under Audiences.
  2. Click New Audience > Create New Audience.
  3. Set the Audience Type to iPixel Match.


  4. Set up the snippet if you want to run dynamic ads (see iPixel for Dynamic Ads below).
  5. If this will be a conversion audience, see below for how to Pass a Conversion Value via iPixel.
  6. Specify your Page Type and audience duration.
  7. Click Create Audience.

iPixel for Dynamic Ads

Dynamic ads enable you to engage visitors with personalized ads across devices. To run dynamic ads with your iPixel, you’ll need to pass along the product IDs on all product pages (iPixel firing on the product page). In order to match product views on your site to your product feed, we need to use a unique identifier as the Product ID. This is done through the snippet on your audience creation page. Paste the snippet directly below your AdRoll iPixel on all product pages.

Make sure the PRODUCT ID you set in your iPixel matches the identifier in your feed.

Pass a Conversion Value via iPixel

Once you have created your iPixel from the audience section in the dash, you can append the revenue values to the iPixel as seen below: 

<img src=”//d.adroll.com/ipixel/ADVERTISABLE_EID/PIXEL_EID?name= SEGMENT_ID'?conv_value_dollars=12.34>

Frequently Asked Questions

What happens if I place the iPixel without an audience ID?

If you mention a name parameter on the iPixel URL (audience ID), then the traffic will be tracked under that specific audience only. If you don't specify an audience ID, all visitors will be in your "Visitors to Unsegmented Pages" audience.

Example for Web

<img src='//d.adroll.com/ipixel/ADV_EID/PIXEL_EID?name=SEGMENT_ID' width='1' height='1' />

E.g.: <img src='//d.adroll.com/ipixel/JNMPRDBQL5CVBAIXDLO6JA/KNAIYSWNWFEIZPHIGNC7GZ?name= 59a8c79a' width='1' height='1' />

Example for Facebook

<img src='//d.adroll.com/fb/ipixel/ADV_EID/PIXEL_EID?name= SEGMENT_ID' width='1' height='1' />

E.g.: <img src='//d.adroll.com/fb/ipixel/JNMPRDBQL5CVBAIXDLO6JA/KNAIYSWNWFEIZPHIGNC7GZ?name=59a8c79a' width='1' height='1' />

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