Fixed Audience

A Fixed audience is useful if your website’s URL structure does not allow for defining audiences based on specific URLs or URL patterns.

When to Use a Fixed Audience

  • iFrames
  • Pages whose URL does not contain unique identifiers
  • Certain container tags
  • Track conversions

Create a Fixed Audience

  1. Go to the left navigation menu and click Website under Audiences.
  2. Click New Audience and set Audience Type to URL Visited.
  3. Fill in your Audience Name and click Copy ID to clipboard. This pulls a unique alphanumeric ID to be used as the URL rule placeholder.
  4. In URL pattern field, type a plus (+) and then paste the copied ID.
  5. Specify if this is a conversion audience.
  6. Enter your desired Duration: the number of days that someone remains an active part of the audience.
  7. Click Create Audience

Prepare the Script


Below is the script that you'll need to use to tie the pages you choose to your fixed audience. Update the audience pixel by replacing the segment_ID in quotes with the unique ID we generated for you.

Via Google Tag Manager (GTM)

We can utilize Google Tag Manager (GTM) to implement tracking for a Fixed Audience in AdRoll. The first step is to create a "Fixed Audience" segment on the dashboard from the "Website" tab where a unique ID for the segment is generated. Then follow as stated below:

1. Navigate to your GTM account.
2. Go to "Tags" > "New" > "Custom HTML".
3. Paste the provided code snippet:

Replace the segment_ID in quotes with the unique ID we generated for you during segment creation. 
4. Set up a trigger that fires only on the relevant page where you want to track the audience segment.
5. Save the tag and publish the changes in GTM.

Note: This code only fires after the AdRoll base code, and once the above steps are completed, we will track the users who visit the URL and see the data on the respective segment.

Activate the Audience Pixel

Add the audience pixel to the HTML of your chosen page(s), right after your AdRoll Pixel but before the closing </body> tag.

Track Conversions with Fixed Audiences

If you want to use the audience pixel to fix your conversion page to your conversion audience, make sure you select This is a conversion audience.

Exclude an Audience

Excluding an audience from a campaign means that we won't show ads to people in that audience. To exclude an existing audience:

  1. Go to the left navigation menu and click Website under Audiences.
  2. Click on the audience that you want to exclude.
  3. Under Campaigns with Audience, switch the Target toggle from Target to Exclude.
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