Impression Audiences are used to segment your website visitors based on a minimum numbers of web impressions served by AdRoll.
Here are some specific use cases for using Impression Audiences to segment your website traffic:
- Sequential messaging: Change targeted and excluded audiences between campaigns. For example, show one message to visitors after they've been shown at least 15 impressions, and then target that segment in following campaigns.
- Sequential and composite messaging: Use sequential messaging for different audiences. For example, define an audience by "at least 10 impressions," along with "/orders." Then, you can target people that have been to that URL and been shown at least 10 impressions.
- Granular frequency caps: Exclude users from targeting after a certain number of impressions have been served within the audience duration.
Create a Impression Audience
- Log in to AdRoll and navigate to Audiences > Website Audiences.
- Click New Audience.
- Under Audience Typed, select Pages Viewed from the drop-down.
- Enter the unique URL rule from your website.
- Give your audience a name that makes it easy to find later.
- Select the audience duration based on how long to keep a person in this audience.
- When you're finished, click Create Audience.