A "Pages Viewed" audience categorizes visitors based on the number of pages they've viewed your site. Segmenting your audience by page views can be an effective way to understand and strategize around varying levels of user engagement. A user who explores multiple pages is likely more invested in your brand and therefore more prone to convert compared to someone who quickly leaves their landing page.
However, if your main conversion goal is product purchase, it might be more suitable to segment your audience based on whether they've viewed one or more products.
Create a Pages Viewed Audience
- Log in to AdRoll and navigate to Audiences > Website Audiences.
- Click New Audience.
- Under Audience Typed, select Pages Viewed from the drop-down.
- Enter the unique URL rule from your website.
- Give your audience a name that makes it easy to find later.
- Select the audience duration based on how long to keep a person in this audience.
- When you're finished, click Create Audience.