Once you’ve signed up for an AdRoll account, you can connect AdRoll to your website by manually placing the Pixel on your website header. The Pixel is a JavaScript code snippet that you place on your site to connect to AdRoll and allow us to track your website & mobile browser visitor traffic. The Pixel cannot directly track native mobile traffic or events, however you can use our AppsFlyer Integration to track this activity.
If your company has multiple websites, AdRoll will provide you with an individual Pixel code for each of your advertiser profiles.
How to track native mobile traffic and events
AdRoll partners exclusively with the Mobile Measurement Platform AppsFlyer to allow you to track user activity within native mobile apps. Click here to learn more.
Learn about all the benefits and use cases the AdRoll Pixel unlocks for you in this article.
Before you continue
While you can connect AdRoll to your site by Manually placing the Pixel on your website header code, there are alternative methods we recommend. You must choose only one:
- Activate the Pixel through GTM. Learn more.
- Activate the Pixel by using an Ecommerce Integration. Click one of options below:
| Ecommerce Integrations | ||
|---|---|---|
| Shopify | Wix | Squarespace |
| WooCommerce | PrestaShop | BigCommerce |
Continue reading to learn how to connect your website to AdRoll by placing the Pixel in the header of your website.
Step 1. Find and copy your unique Pixel code
- Log in to AdRoll.
- A Pixel Setup Required red banner will appear at the top, click Setup Your Pixel Now.
- If you haven't yet, select a cookie consent banner option and Save.
- Click Copy under Connect your Pixel.
- If the red banner does not appear go to Analytics > Insights > Website > View Pixel.
Step 2. Paste the Pixel Code on your Website Header
- Go to your website's code and locate the header of your website.
- Paste the pixel code in the global header section, just above the closing </head> tag.
<!DOCTYPE html>
<html>
<head>
<script>
<!-- PASTE ADROLL PIXEL CODE HERE -->
</script>
</head>
<body>
<main>
</main>
<footer>
</footer>
</body>
</html>
Step 3. Navigate back to AdRoll to Verify Connection
Send the Pixel Code to your website developer
If you work with a website developer to update your website's code, please follow these steps to email your pixel setup instructions:
- A Pixel Setup Required red banner will appear at the top, click Setup Your Pixel Now.
- If you haven't yet, select a cookie consent banner and click Save.
- If the red banner does not appear go to Analytics > Insights > Website > View Pixel.
- Click Email Code under Send to your Developer.
Capturing Product Information with the Pixel
You must replace the sample EID with your own unique pixel code before placing it on your site.
Capturing Product Information
The track() allows you to pass product new attributes like price, quantity along with the existing attributes product_id, product_group, product_action, category.
Additional Events Supported
Product Search
Page View Add to Cart Purchase
AdRoll Pixel Tools
| Tools | Description |
|---|---|
| PixelPal | PixelPal is a Chrome extension that helps you to validate if your Pixel is implemented correctly, to ensure AdRoll is tracking your website's traffic, and all the audiences you defined in the AdRoll platform. |
| Pixel Assistant | The Pixel Assistant is a tool to validate your AdRoll Pixel integration, visualize audiences, and tag conversion pages, all of which help you drive better campaign performance. |
Note
It is recommended to use the supported event names. Especially if you want to retarget those users by creating a User Event Audience.
There is no throttling in terms of request rate, but the expectation is that user events are generated by a human user so should be in the order of 1-2 requests per second. Please use track with that soft restriction in mind.