Set Up Your Pixel for Dynamic Ads

This guide shows you how to set up your AdRoll pixel for dynamic ads by accurately capturing product information, ensuring your ads showcase the right products to the right audience.

Please note if you activate the Pixel automatically through one of our supported Ecommerce Integrations you shouldn't complete the steps in this guide, your Product Feed will be automatically synced to AdRoll instead.

The process involves the following steps:

1. Activating the Pixel
2. Capturing Product Information
3. Tracking Product Actions
4. Connect your Product Feed to AdRoll

Placing and Activating Your AdRoll Pixel

Ensure your AdRoll Pixel is correctly placed and activated on all pages of your website. 

You must choose one of the following methods to connect AdRoll to your site by activating the Pixel:

1. Activate the Pixel by adding code your website header. See installation guide.
2. Activate the Pixel through GTM. See installation guide.

Capturing Product Information

To enable dynamic ads, you need to capture product information on your product pages using the adroll.track() function. This method allows you to pass crucial product attributes like product_id and product_group, along with other details such as price and quantity. This JavaScript snippet should be placed directly below your AdRoll Pixel on all product pages.

The product identifiers you pass in your pixel must match the identifiers in your product feed.

The track() allows you to pass product new attributes like price, quantity along with the existing attributes product_id, product_group, product_action, category. 

Tracking Product Actions

You can also set custom pixel events for product actions, such as "AddToCart" or "Purchased." These actions allow for more precise product recommendations for dynamic ads and Onsite campaigns. The track() function can be used to pass new product attributes like price and quantity along with existing attributes during these actions:

Connect your Product Feed

After completing these steps, you can set up your product feed to AdRoll. Dynamic ads use this product feed details to display ads when retargeting your website visitors.

Learn about all the benefits and use cases the AdRoll Pixel unlocks for you in this article.