Pixel Assistant Guide

The Pixel Assistant is a tool to validate your AdRoll Pixel integration, visualize audiences, and tag conversion pages, all of which help you drive better campaign performance. This gives a self-serve and scalable way for you to ensure that your website is optimized for success.

Pixel Assistant allows you to:

  • Validate your Pixel Integration: Visit any page on your website and instantly see if Pixel is correctly implemented on that page.
  • Create Website Audiences: Create audiences from your website to target visitors to your high-value and conversion pages. The audiences you create in Pixel Assistant will be available to you when running Retargeting Campaigns and Playbooks.
  • Authorize Forms for Data Collection: Opt in specific form fields for entry collection (first name, last name, email). This capability allows you to opt-in email form fields for collection, ensuring your site is optimized to collect email addresses.
  • Categorize your Website Pages:  Ensure all your website pages are properly categorized (eg. about us, pricing and plans, newsletter) to help inform and optimize our bidding technology and optimize your campaign performance.
  • Ensure the Pixel is Installed on every page of your Website: Download a report that shows you on which pages the Pixel is not firing. This report also calls out pages missing our Pixel that are being targeted by ad creatives. Using this report, you can properly implement our pixel on those pages to ensure proper conversion and attribution.

Who can access

All AdRoll customers including those without a subscription package can use Pixel Assistant.

Checkout this demo to learn how it works and scroll down for step-by-step navigation:


How to launch

  • On your AdRoll dashboard, navigate to the left menu and click Website Audiences > Site Audiences.
  • Click on the Pixel Assistant card to launch Pixel Assistant.

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  • Launching Pixel Assistant will open your website home page in a new browser tab with the Pixel Assistant tool open as shown below. You may choose which of the 5 tasks you want to complete to help you optimize your Pixel’s health, they don’t need to be done sequentially or at the same time.

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Validate your Pixel Integration

Pixel Assistant will inform you if the Pixel is not firing on this page.

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Segment your Site Audiences 

You can confirm if your high-value website pages have been added to a Site Audience in AdRoll or you can create Site Audiences directly from Pixel Assistant without having to go back to AdRoll. 

Navigating through your website pages while having Pixel Assistant open will allow you to confirm if a page has been added to your AdRoll account as a Site Audience so that you can track traffic for this segment and use it in your campaigns.

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If a page has not been added as a Site Audience in AdRoll, Pixel Assistant will indicate the page is part of our default catch-all segment called 'Visitors to Unsegmented Pages.

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When creating a new Site Audience directly using Pixel Assistant you can indicate if they are a Conversion Audience or not. It is important that you define all your Conversion Audiences so that your AdRoll campaigns are optimized and your AdRoll reports are accurate.

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You are all set! Pixel Assistant will display a Confirmation Message after you successfully create a Website Audience.

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Your new Site Audience will be available on the AdRoll platform under Website Audiences > Site Audiences.

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Your audiences will also be available to you when launching Retargeting Campaigns

Authorize Forms for Data Collection

You can use Pixel Assistant to set up email collection on every form of your website. 

Go through the steps in this Help Center article to learn how to use Pixel Assistant to ensure that email collection has been set up correctly for every form to maximize your email address capture.

Categorize your Website Pages

You can use Pixel Assistant to ensure that all your website pages are properly categorized (eg. about us, pricing and plans, newsletter) with the objective to help inform our bidding technology, which will result in better optimization for your campaigns.

If the website page you are auditing with Pixel Assistant already has a Page Category assigned, Pixel Assistant will display the following:

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If the website page you are auditing with Pixel Assistant does not have a Page Category assigned, Pixel Assistant will display "No category selected for this Page". 

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Click "Define a category for this page" to choose the right one for this page so we can use this data to inform our bidding technology to optimize your campaigns.

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 Below are the available categories you can select:

Category

Checkout

Shipping Policy

Sign Up

Cart

Offers & Sales

Lead Forms

Low Intent / All other

Return Policy

Category, Solutions, or Service Pages

Default

Email Signup

Product, Pricing or Content Pages

Search Results


Check your Pixel Coverage

The effectiveness of your AdRoll campaign performance is dependent on having the Pixel correctly installed and firing on all your website pages. Pixel Assistant helps you discover the important pages that are missing the AdRoll Pixel. Simply download the report, review it, and take action.

If all pages on your website have the Pixel installed correctly Pixel Assistant will display the following "All pages on your website have the pixel installed."

If some of your website pages do not have the Pixel correctly installed and firing, Pixel Assistant will display the following results:

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Click Download Report and work with your website developer to troubleshoot the issues in those pages and ensure the Pixel is correctly installed. This report also calls out pages missing the AdRoll Pixel that are being targeted by ad creatives. Using this report, you can properly implement our pixel on those pages to ensure proper conversion and attribution.

Change Pixel Assistant Placement

By default, when you launch Pixel Assistant the tool will be anchored to the top of your browser window. You can change the placement of Pixel Assistant to be anchored at the button of your browser or to open in a popup window.

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When Pixel Assistant is anchored to the top of your browser window: 

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When Pixel Assistant is anchored to the bottom of your browser window: 

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When Pixel Assistant is opened in a popup window: 

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Median Pixel Load Time

Use this as an indicator of how fast/slow the Pixel is loading on your website. If the pixel is not loading fast, this means it's likely you are missing out on tracking and de-anonymizing website visitors. We consider a sample of URLs and calculate the average time for loading our Pixel.

Status Pixel Load Time
Slow >= 5 seconds
Medium between 3 and 5 seconds
Fast <= 3 seconds

Once a day, we recalculate the average load time on the pages where the pixel is placed.

 

What to do if your pixel load time is slow?

The actions you may take to improve the pixel load time will be specific to your own website. Talk to your website administrator to understand what third-party scripts or resources are loaded before the AdRoll Pixel.

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