Restricted Content and Practices: Political Content

Political and election-related ads, landing pages, and websites are not eligible to run via AdRoll. 

How to Fix Disapproved Ads 

If you received an email with any of the following advertising policy violations, please follow the recommended solutions listed below.

Ad Creative Violations

Political Content: Ad Creative

  1. Read the policies listed below to learn more about the types of political content that we do not allow on ad creatives.
  2. Upload new ad creatives that contain compliant content.
    • Make sure that your new ads are added to the campaign(s) that you want to launch. This will automatically trigger the new ads into In Review.

Landing Page Violations

Political Content: Landing Page

  1. Read the policies listed below to learn more about the types of political content that we do not allow on landing pages.
  2. Remove non-compliant content from the landing page that you wish to use as your destination URL.
    • Reach out to the AdRoll Customer Support team once the updates to your landing page have been made to request a re-review. 
  3. If you’re not able to remove non-compliant content, change your destination URL to drive your target audience to landing pages with compliant content.
    • Once you update your destination URL, your ads will automatically trigger into In Review.

Suspended Advertiser Profile - Political/Election Content

If you received a suspension email related to Political/Election Content, it means that we have determined that the content on your website cannot be advertised. Please review the policies listed below for more information. To speak with a member of our team, reach out to your account manager or contact AdRoll Customer Support.

Political and Election Content

Ex.png Ads, landing pages, or websites that focus on the merits of an individual candidate or politician

Ex.png Ads, landing pages, or websites that promote any political organization, event, or gathering

Ex.png Ads, landing pages, or websites that focus on any political party  

Ex.png Ads, landing pages, or websites that promote political fundraising

Ex.png Ads, landing pages, or websites that promote any political advocacy (e.g., political interests, political affiliations, or political groups)

Ex.png Ads,  landing pages, or websites promoting an election

Ex.png Any election-related content

Ex.png Ads, landing pages, or websites that focus on an individual candidate or politician in a negative light

Ex.png Derogatory content

Ex.png Political misinformation or the promotion of any disinformation

Ex.png Negative messaging against any third party, individual, group, organization, or ideology

Ex.png Ads, landing pages, or websites must not highlight controversial political issues for commercial purposes

Ex.png Ads, landing pages, and websites should not ask for information about anyone's political affiliation without explicit consent 

Ex.png Lead ads in reference to how a person will vote

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