Prohibited Content and Practices: Inappropriate Content

Content on all websites advertising via AdRoll must be appropriate, respectful to others, non-offensive, and safe for our customers and the audiences that see our customers’ ads. Ads and landing pages that promote violent, shocking, or discriminatory content are not eligible to run. 

Examples of inappropriate content that may be prohibited are outlined below.

How to Fix Disapproved Ads 

If you received an email with any of the following advertising policy violations, please follow the recommended solutions listed below.

Ad Creative Violations

Inappropriate Content: Ad Creative
Violence and Shocking Content: Ad Creative

  1. Read the policies listed below to learn more about the types of inappropriate content and services that we do not allow on ad creatives.
  2. Upload new ad creatives that contain compliant content.
    • Make sure that your new ads are added to the campaign(s) that you want to launch. This will automatically trigger the new ads into In Review.
  3. Dynamic ads are not permitted for websites that contain inappropriate content or services. Please upload static banners that depict compliant content.
    • Make sure that your new static banner ads are added to the campaign(s) that you want to launch. This will automatically trigger the new ads into In Review.

Landing Page Violations

Inappropriate Content: Landing Page
Violence and Shocking Content: Landing Page

  1. Read the policies listed below to learn about the types of inappropriate content and services that we do not allow on landing pages.
  2. Remove non-compliant content from the landing page that you wish to use as your destination URL.
    • Reach out to the AdRoll Customer Support team once the updates to your landing page have been made to request a re-review.
  3. If you’re not able to remove non-compliant content, change your destination URL to drive your target audience to landing pages with compliant content.
    • Once you update your destination URL, your ads will automatically trigger into In Review.

Animal Cruelty

Ex.png Advocating towards animal cruelty for entertainment value, (e.g., dog fighting) 

Ex.png Any event which promotes cruelty toward animals

Ex.png Selling or promoting products obtained from threatened species, (e.g., elephant ivory)

Ex.png Blogs or forums offering information on how to obtain products from threatened species 

Content Not Suitable for General Audiences

Ex.png Products that use profanity

Ex.png Products that contain references to adult themes including sexual content, drugs, gambling, or alcohol consumption

⚠️  Services that are only indended for adult audiences

Discriminatory Practices

AdRoll will not approve any websites that support or encourage discrimination or hateful content of any kind. Content that promotes mistreatment, intolerance, or disparaging of a person, group, or concept is strictly prohibited. Examples include, but are not limited to discrimination on the basis of:

Ex.png Racial or ethnic origin

Ex.png Age

Ex.png Nationality 

Ex.png Religion

Ex.png Disability

Ex.png Veteran status

Ex.png Political status

Ex.png Gender

Ex.png Gender identity 

Ex.png Sexual orientation 

Further examples of discriminatory content include: 

Ex.png Hate groups

Ex.png Hate group paraphernalia

Ex.png Content that intimidates another individual or group of individuals  

Ex.png Content that threatens harm or exploitation to others 

Ex.png Content that supports the exploitation of others

Ex.png Content promoting any type of self-harm, such as suicide or anorexia

Ex.png Content that promotes violence against another individual or group of individuals

Ex.png Content that promotes blackmail

Sensitive Events

Ex.png Lacking remorse or sensitivity towards a shocking or tragic event

Ex.png  Lacking remorse or sensitivity toward a natural disaster

Ex.png Lacking remorse or sensitivity towards a death

Ex.png Trying to profit or gain from a shocking event with no distinguishable advantage to the victims

Violence and Shocking Content

Ex.png Gory content, (e.g., a car crash)

Ex.png Sensational content

Ex.png Violence, (e.g., an ad with a gun pointed at the user)

Ex.png Violent or offensive language

Ex.png Variations and misspellings of offensive language

Ex.png Physical trauma

Ex.png Crime scene or accident photos

Ex.png Images of needles or injections 

Ex.png Excessive use of blood

Ex.png Human or animal waste

Ex.png Content that suggests an individual may be at risk of harm or in danger

Ex.png Content that suggests an individual may be infected with a disease

Ex.png Content that suggests an individual may be the victim of a conspiracy

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