Ads must not display, facilitate, or promote inappropriate content. We take our advertising policies very seriously and aim to ensure that ads which run via our platform are appropriate, respectful to others, non-offensive, and safe for our customers and those that are served our ads. Ads which promote shocking, violent, or discriminatory content are not eligible to run.
Examples are outlined below of prohibited content and practices in relation to inappropriate content.
Animal Cruelty
Ads should not contain any upsetting or shocking content against animals or promoting cruelty towards any animal. This includes:
Advocating towards animal cruelty for entertainment value, e.g., dog fighting
Any event which promotes cruelty towards animals
Selling or promoting products obtained from threatened species, e.g., elephant ivory
Blogs or forums offering information on how to obtain products from threatened species
Discriminatory Practices
NextRoll will not approve any ads that support or encourage discrimination of any kind. Any treatment of a person, group, or concept as insignificant or peripheral or ads that promote marginalization are not eligible to run. Discrimination against an individual or group based on the below is strictly prohibited:
Racial or ethnic origin
Age
Nationality
Religion
Disability
Veteran status
Political status
Gender
Gender identity
Sexual orientation
Further examples of discriminatory content include:
Hate groups
Hate group paraphernalia
Content that intimidates another individual or group of individuals
Content that threatens harm or exploitation to others
Content that supports harming oneself or exploitation others
Content promoting any type of self-harm, such as: suicide or anorexia
Content that promotes violence against another individual or group of individuals
Content that promotes blackmail
Sensitive Events
Ads should not contain shocking content in relation to sensitive events that may have occurred. The below types of content is prohibited:
Lacking remorse or sensitivity towards a shocking or tragic event
Lacking remorse or sensitivity towards a natural disaster
Lacking remorse or sensitivity towards a death
Trying to profit or gain from a shocking event with no distinguishable advantage to the victims
Shocking Content
Ads should not contain shocking, excessively violent, or sensational content. Any ads with imagery that may shock or scare an individual is prohibited. This includes ads and themes related to:
Gory Content , e.g., a car crash
Sensational Content
Violence, e.g., an ad with a gun pointed at the user
Threats of Violence
Violent or offensive language
Variations and misspellings of offensive language
Physical Trauma
Crime Scene or Accident Photos
Imagery of needles or injections
Excessive use of blood
Human or Animal Waste
Content that suggests an individual may be at risk of harm or in danger
Content that suggests an individual may be infected with a disease
Content that suggests an individual may be the victim of a conspiracy