Prohibited Content and Practices: Illegal Products or Services

Content on all websites advertising via AdRoll must be legal, age-appropriate, and safe for our customers and the audiences that see our customers’ ads. Websites that contain any illegal products or services are not eligible to run.

Examples of illegal content that may be prohibited are outlined below.

How to Fix Disapproved Ads 

If you received an email with any of the following advertising policy violations, please follow the recommended solutions listed below.

Ad Creative Violations

Drug Content: Ad Creative
Age Restricted Images
Ad Creative: Dynamic Ad Restriction

  1. Read the policies listed below to learn about the types of illegal products and services that we do not allow on ad creatives.
  2. Upload new ad creatives that contain compliant content.
    • Make sure that your new ads are added to the campaign(s) that you want to launch. This will automatically trigger the new ads into In Review.
  3. Dynamic ads are not permitted for websites that contain illegal products or services. Please upload static banners that depict compliant content.
    • Make sure that your new static banner ads are added to the campaign(s) that you want to launch. This will automatically trigger the new ads into In Review.
Landing Page Violations

Drug Content: Landing Page
Age Restricted Images

  1. Read the policies listed below to learn about the types of illegal products or services that we do not allow on landing pages.
  2. Remove non-compliant content from the landing page that you wish to use as your destination URL.
    • Reach out to the AdRoll Customer Support team once the updates to your landing page have been made to request a re-review. 
  3. If you’re not able to remove non-compliant content, change your destination URL to drive your target audience to landing pages with compliant content.
    • Once you update your destination URL, your ads will automatically trigger into In Review.

 

Suspended Advertiser Profile - Illegal Products & Services

If you received a suspension email related to Illegal Products & Services, it means that we have identified products or services on your website that cannot be advertised. Please review the policies listed below for more information. To speak with a member of our team, reach out to your account manager or contact AdRoll Customer Support.

Drug Accessories

AdRoll will not approve any drug-related accessories. Examples include: 

Ex.png Pipes 

Ex.png Bongs

Ex.png Rolling papers

Ex.png Any accessories that may be used to facilitate drug use

Ex.png Ads with images of smoking-related accessories (such as bongs or pipes)

Drug-Related Services

AdRoll will not approve any drug-related products or activities. Examples include: 

Ex.png Any service facilitating or promoting recreational drug use

Ex.png Cannabis coffee Shops

Ex.png Marijuana products 

Ex.png Medicinal marijuana dispensaries

Ex.png Marijuana delivery services

Ex.png Products associated with THC

Ex.png Facilitating the distribution, use, or cultivation of substances that are deemed illegal

Ex.png Facilitating the distribution, use, or cultivation of substances that are of questionable legality 

Ex.png Facilitating the distribution, use, or cultivation of substances geared toward mind alteration 

Ex.png Blogs or forums offering information on recreational drug use

Ex.png Blogs or forums offering tips on recreational drugs or related services

Ex.png Facilitating the distribution of drug paraphernalia

Ads related to the following content can be approved to run via Contextual Targeting campaigns on a case-by-case basis:

⚠️ Drug rehabilitation programs

⚠️ Drug support groups

Recreational Drugs

AdRoll will not approve any recreational drugs or associated products or activities. Websites must not promote the sale or use of illegal, prescription, or recreational drugs. Examples include: 

Ex.png Any substances which alter mental states 

Ex.png Cocaine or cocaine substitutes

Ex.png Heroin

Ex.png Crystal Meth

Ex.png Kratom Powder

Ex.png Mephedrone

Ex.png ‘Legal Highs’

Ex.png Marijuana

Ex.png Medicinal marijuana

Ex.png Ads with images that imply the use of a recreational drug

Ex.png Ads with images of recreational or medical marijuana

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