Ads, landing pages, and websites that intend to deceive users through misleading or irrelevant information about services, products, or businesses are prohibited. All content should be relevant, accurate, informative, and up-to-date and the website must be able to stand by or support its claims.
Examples of content that may be prohibited in relation to misleading or misrepresentative content are outlined below.
How to Fix Disapproved Ads
If you received an email with any of the following advertising policy violations, please follow the recommended solutions listed below.
Unverifiable Financial Claims: Ad Creative
Unverifiable Health Claims: Ad Creative
- Read the policies listed below to learn more about the types of misleading or misrepresentative content that we do not allow on ad creatives.
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Upload new ad creatives that contain compliant content.
- Make sure that your new ads are added to the campaign(s) that you want to launch. This will automatically trigger the new ads into In Review.
Unverifiable Financial Claims: Landing Page
Unverifiable Health Claims: Landing Page
- Read the policies listed below to learn about the types of misleading or misrepresentative content that we do not allow on landing pages.
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Remove non-compliant content from the landing page that you wish to use as your destination URL.
- Reach out to the AdRoll Customer Support team once the updates to your landing page have been made to request a re-review.
- If you’re not able to remove non-compliant content, you may be able to change your destination URL to drive your target audience to landing pages with compliant content.
- Once you update your destination URL, your ads will automatically trigger into In Review.
In some cases, you may not be able to continue using AdRoll.
Unverifiable Claims
AdRoll will not approve ads or landing pages that use exaggerated or unrealistic promises to promote their product or service or websites that intentionally misrepresent their business. Examples include:
Making unverifiable or false claims in ads or landing pages with regard to products, programs, or offers
“Get rich quick” financial programs
Making unrealistic financial promises or guarantees without a clear refund policy
Positioning investment opportunities as risk-free
Exercise or diet programs that claim to speed up or enhance weight loss results in unrealistic time frames
Medical products that claim to cure ailments without any verifiable information
Unverifiable claims in relation to qualifications or certifications held (e.g., someone offering medical information claiming to be a qualified doctor when they are not)
Using staged testimonials or fake reviews
Astrology websites that make claims guaranteeing specific results or outcomes
Coaching websites that make unrealistic claims or guarantees
Misinformation and Deceptive Content
Advertisements may be suspended based on the content of the ad creative or their associated landing page or website.
The following is not allowed:
Ads, landing pages, or websites that promote false or misleading information
Ads, landing pages, or websites that manipulate information in order to mislead or deceive individuals
Ads, landing pages, or websites that misrepresent affiliation with a company, individual, organization, etc.
Ads, landing pages, or websites that interfere with civic engagement or challenge the integrity of democratic processes, such as election and voter interference
Using deepfakes or any other manipulated media in ads, landing pages, or websites
Using fake or proxy websites to propagate inauthentic or misleading information
Promoting information that may encourage, influence, or contribute to violence or otherwise jeopardize the safety of individuals
Misrepresentation and Missing Information
AdRoll will not approve websites that intentionally misrepresent their business or use any tactic to falsely enhance the reputation of the business. This includes omitting information or leaving information off of the website intentionally. Some specific examples are:
Ads, landing pages, or websites that imply a false affiliation with a brand, product, service, or individual
Ads, landing pages, or websites that conceal or misrepresent information about the advertiser’s products or services
Not disclosing the payment model or method
Not disclosing full fees associated with a product (e.g., shipping costs or billing- related charges)
Not disclosing interest rates
Not disclosing late payment fines
Not disclosing automatic subscription costs
Not disclosing necessary information when advocating for donations to charities (e.g., not highlighting the charity or tax exemption number for donations to charity)
Not disclosing necessary information when advocating for political donations (e.g., not indicating if a political donation is tax-exempt or not)
Financial service companies that do not disclose legitimate business contact information, such as a brick-and-mortar address
Financial service companies that do not disclose associated fees on the landing page
Promoting Inaccessible Offers
Ads that promote or highlight products or offers that are not readily available from the landing page are not eligible to run. This includes:
Advertising a deal or offer that is no longer available
Advertising a product that has an incorrect price
Advertising a product that is no longer stocked or knowingly out of stock
Lead Generation
NextRoll will not promote lead-generation websites. This is defined as websites that have the primary purpose to collect personal information from visitors. Dedicated landing pages that contain a form for visitors to fill out can be approved, but only if it is associated with a business that offers more than lead generation. Any information collected should be necessary for your business operations. For example, AdRoll will approve lead generation forms that allow visitors to:
Fulfill a request
Contact customer support
Complete a transaction
Create an account
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