Prohibited Content and Practices: Misleading or Misrepresentative Content

Ads, landing pages, and websites that intend to deceive users through misleading or irrelevant information about services, products, or businesses are prohibited. All content should be relevant, accurate, informative, and up-to-date and the website must be able to stand by or support its claims.

Examples of content that may be prohibited in relation to misleading or misrepresentative content are outlined below.

How to Fix Disapproved Ads 

If you received an email with any of the following advertising policy violations, please follow the recommended solutions listed below.

Ad Creative Violations

Unverifiable Financial Claims: Ad Creative
Unverifiable Health Claims: Ad Creative

  1. Read the policies listed below to learn more about the types of misleading or misrepresentative content that we do not allow on ad creatives.
  2. Upload new ad creatives that contain compliant content.
    • Make sure that your new ads are added to the campaign(s) that you want to launch. This will automatically trigger the new ads into In Review.

Landing Page Violations

Unverifiable Financial Claims: Landing Page
Unverifiable Health Claims: Landing Page

  1. Read the policies listed below to learn about the types of misleading or misrepresentative content that we do not allow on landing pages.
  2. Remove non-compliant content from the landing page that you wish to use as your destination URL.
    • Reach out to the AdRoll Customer Support team once the updates to your landing page have been made to request a re-review.
  3. If you’re not able to remove non-compliant content, you may be able to change your destination URL to drive your target audience to landing pages with compliant content.
    • Once you update your destination URL, your ads will automatically trigger into In Review.

In some cases, you may not be able to continue using AdRoll. 

Unverifiable Claims

AdRoll will not approve ads or landing pages that use exaggerated or unrealistic promises to promote their product or service or websites that intentionally misrepresent their business. Examples include:

Ex.png  Making unverifiable or false claims in ads or landing pages with regard to products, programs, or offers 

Ex.png “Get rich quick” financial programs

Ex.png Making unrealistic financial promises or guarantees without a clear refund policy

Ex.png  Positioning investment opportunities as risk-free

Ex.png Exercise or diet programs that claim to speed up or enhance weight loss results in unrealistic time frames

Ex.png Medical products that claim to cure ailments without any verifiable information

Ex.png Unverifiable claims in relation to qualifications or certifications held (e.g., someone offering medical information claiming to be a qualified doctor when they are not) 

Ex.png Using staged testimonials or fake reviews

Ex.pngAstrology websites that make claims guaranteeing specific results or outcomes

Ex.png Coaching websites that make unrealistic claims or guarantees

Misinformation and Deceptive Content 

Advertisements may be suspended based on the content of the ad creative or their associated landing page or website. 

The following is not allowed:

Ex.png Ads, landing pages, or websites that promote false or misleading information

Ex.png  Ads, landing pages, or websites that manipulate information in order to mislead or deceive individuals

Ex.png Ads, landing pages, or websites that misrepresent affiliation with a company, individual, organization, etc. 

Ex.png  Ads, landing pages, or websites that interfere with civic engagement or challenge the integrity of democratic processes, such as election and voter interference 

Ex.png  Using deepfakes or any other manipulated media in ads, landing pages, or websites

Ex.png  Using fake or proxy websites to propagate inauthentic or misleading information

Ex.png Promoting information that may encourage, influence, or contribute to violence or otherwise jeopardize the safety of individuals

Misrepresentation and Missing Information

AdRoll will not approve websites that intentionally misrepresent their business or use any tactic to falsely enhance the reputation of the business. This includes omitting information or leaving information off of the website intentionally. Some specific examples are:

Ex.png Ads, landing pages, or websites that imply a false affiliation with a brand, product, service, or individual  

Ex.png Ads, landing pages, or websites that conceal or misrepresent information about the advertiser’s products or services

Ex.png Not disclosing the payment model or method

Ex.png Not disclosing full fees associated with a product (e.g., shipping costs or billing- related charges)

Ex.png Not disclosing interest rates 

Ex.png Not disclosing late payment fines 

Ex.png Not disclosing automatic subscription costs

Ex.png Not disclosing necessary information when advocating for donations to charities (e.g., not highlighting the charity or tax exemption number for donations to charity)

Ex.png Not disclosing necessary information when advocating for political donations (e.g., not indicating if a political donation is tax-exempt or not)

Ex.png Financial service companies that do not disclose legitimate business contact information, such as a brick-and-mortar address

Ex.png Financial service companies that do not disclose associated fees on the landing page

Note: Other Financial Disclosure Requirements may apply.

Promoting Inaccessible Offers

Ads that promote or highlight products or offers that are not readily available from the landing page are not eligible to run. This includes: 

Ex.png Advertising a deal or offer that is no longer available

Ex.png Advertising a product that has an incorrect price 

Ex.png Advertising a product that is no longer stocked or knowingly out of stock

Lead Generation 

NextRoll will not promote lead-generation websites. This is defined as websites that have the primary purpose to collect personal information from visitors. Dedicated landing pages that contain a form for visitors to fill out can be approved, but only if it is associated with a business that offers more than lead generation. Any information collected should be necessary for your business operations. For example, AdRoll will approve lead generation forms that allow visitors to:

Check.png Fulfill a request 

Check.pngContact customer support


Check.png Complete a transaction


Check.png Create an account


Check.png Signup for emails or newsletter programs

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