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Adult Content and Services

Content on all websites advertising via AdRoll Group should be family safe and age appropriate. Ads, landing pages, and websites cannot contain nudity, adult products, mature concepts, violent themes, or vulgar language. The Children’s Online Privacy Protection Act, (COPPA) governs websites and ad content targeted to audiences 13 years old or younger. In order to comply with COPPA, AdRoll Group does not provide its services to websites that are intended for such audiences. AdRoll Group will not approve ads that promote or facilitate any products, services, activities, or content that may be deemed of an adult nature. 

Examples are outlined below of restricted content and practices in relation to adult content and services. 

 

Adult Products or Services

Websites which are centered upon adult products or services are not eligible to run via AdRoll Group in line with our partner ad networks, and given the sensitive nature of such content. This includes: 

Ex.png Contraceptive products

Ex.png Sex toys

Ex.png Sexual enhancement products

Ex.png Lubricants

Ex.png Aphrodisiacs

Ex.png Websites focused purely on sexual enhancement vitamins or pills

Ex.png Erotic novels

Ex.png Erotic movies

Ex.png Erotic magazines

 

Astrology Content

Ads which promote or highlight products, offers, or content related to astrology or psychics must be verifiable in nature and not guarantee specific results. 

Check.png Astrology websites verifiable in nature

Check.png Astrology websites not making claims which guarantee specific results or outcomes

Ex.png False claims

Ex.png Guaranteeing miracle results

Ex.png Staged testimonials regarding a psychic

 

Lingerie

Websites promoting lingerie, online or offline, can be advertised provided that the products in the ads, landing pages, and throughout the website are age appropriate and do not contain nudity. In order to deem if a website is appropriate or contains nudity, please ensure that any areas that would be covered by an opaque two-piece swimsuit are not exposed. 

 

Check.png Lingerie websites provided there is no nudity

Check.png Bikini websites provided there is no nudity

Ex.png Ads, landing pages, or websites which contain nudity

Ex.png Ads, landing pages, or websites which contain sexually suggestive content of an adult nature

Ex.png Ads, landing pages, or websites which contain imagery nipples

Ex.png Ads, landing pages, or websites which contain visible genitalia

Ex.png Ads, landing pages, or websites which contain body parts of a sexual nature

Ex.png Ads, landing pages, or websites which contain models posing provocatively

 

Sexually Explicit Content

Websites promoting content which would be deemed sexually explicit are not eligible to run via AdRoll Group. This includes: 

Ex.png Pornography 

Ex.png Cartoon porn

Ex.png Hentai

Ex.png Content promoting any type of sexual act 

Ex.png  Content promoting any type of illegal sexual theme, concept, or act

Ex.png Sexually explicit dating websites

Ex.png Underage dating

Ex.png Dating websites promoting flings or casual ‘hook-ups’

Ex.png Dating websites promoting infidelity, affairs, or cheating

Ex.png Escort services

Ex.png Strip clubs

Ex.png Adult themed parties or cruises

Ex.png Prostitution 

Ex.png Mail order bride services

Ex.png Explicit or implicit references to adult activities

Ex.png Images focused on individual body parts, such as abs, buttocks or chest, even if not explicitly sexual in nature

Ex.png Sex-related entertainment websites 

Ex.png Explicit or implicit references to adult activities

Ex.png Images focused on individual body parts, such as abs, buttocks or chest, even if not explicitly sexual in nature

Ex.png Images containing poses which would be deemed sexually suggestive or explicit 

Ex.png Cosmetic surgery focused on breast or genitalia reconstruction or augmentation

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