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Abusing Ad Networks

We take our advertising policies seriously and aim to ensure that ads which run via our platform are useful, appropriate, engaging, and safe for our customers and those that are served our ads. 

Examples are outlined below of prohibited content and practices in relation to abusing the ad network.

 

Circumventing the Ad Review Process

Any ads designed with the intent to circumvent the ad review process are prohibited from running via AdRoll Group. Examples include: 

Ex.png Ads which try to conceal the actual content on the ad or landing page

Ex.png Ads which contain unicode characters or symbols in an attempt to obscure specific words 

Ex.png Creating a new account after the Policy Ad Review team prohibits an existing account from running ads due to infringement of our advertising policies

 

Cryptocurrency Mining

Cryptocurrency mining using browser CPU’s from unsuspecting website visitors is prohibited in line with our Advertising Policies. Examples include: 

Ex.png Any service which offers JavaScript which has the ability to mine for cryptocurrency without knowledge or consent from the user

Ex.png Any technique whereby a JavaScript tag is inputted into a website's code to use the visitor's CPU to mine for cryptocurrency

 

Malware

AdRoll Group does not condone the use of Malware. Any content which is deemed malicious or tries to bypass the ad review process is not eligible to run via AdRoll Group.  Malware is considered to be any type of software in which the purpose is designed to harm, infiltrate, or damage a computer. Malware may access sensitive information from a computer without receiving consent to do so. Types of prohibited malware  include: 

Ex.png Viruses

Ex.png Worms

Ex.png Spyware

Ex.png Adware

Ex.png Ransomware

Ex.png Trojan horse

Ex.png Any malicious programs or apps

Ex.png ‘Cloaking’ or utilizing any tool to mask the final destination which users are directed to

 

Spam Tactics

Spam or deceptive tactics distract visitors without providing value. The following tactics are prohibited: 

Ex.png Excessive use of punctuation, fonts, or font formatting

Ex.png Any strategy that interferes with browser functionality

Ex.png Strategies that mimic system functions to trick visitors into completing an action

Ex.png  Websites that prompt users to download additional software in order to display website elements

Ex.png Malicious activity aimed at acquiring traffic

Ex.png Artificially increasing clicks 

 

Unwanted/Unclear Software 

AdRoll Group will not approve content in which unclear software applications are promoted. This includes: 

Ex.png Unclear terms of services surrounding a software download or installation

Ex.png Terms of Services are not easily located, or not available

Ex.png Software which has the ability to make system updates or changes without gaining consent from the user

Ex.png Unclear instructions, or no instructions, for the user to uninstall the software if they wish to do so

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