A Fixed audience is useful if your website’s URL structure does not allow for defining audiences based on specific URLs or URL patterns.
When to Use a Fixed Audience
- iFrames
- Pages whose URL does not contain unique identifiers
- Certain container tags
- Track conversions
Create Fixed Website Audiences
Create a URL Visited Audience in AdRoll
- Login to AdRoll and navigate to Audiences > Website.
- Select Create Website Audience.
- Select URL Visited under Audience Type.
- Click Copy ID to clipboard - this will copy a unique alphanumeric audience ID.
- In URL Visited field, type a plus (+) and then paste the copied ID.
- Enter your desired Audience Name.
- Enter your desired Audience Duration - the number of days that someone remains an active part of the audience. If you aren't sure, read this article.
- Specify if this is a Conversion Audience. If you aren't sure read this article.
- Click Create Audience.
Add the Script Manually to your HTML code
Below is the script that you'll need to use to tie the pages you choose to your fixed audience. Update the audience pixel by replacing the segment_ID in quotes with the unique ID we generated for you.
- Create the following script to tie the pages you choose to your Fixed Audience.
- Replace segment_ID with the unique Audience ID generated in AdRoll.
- Add the audience pixel to the HTML code of the specific website page(s) you want to track through this Fixed Audience. This code should be added immediately after your Pixel but before the closing </body> tag.
- Adding the Audience Pixel to your HTML code will activate your audience pixel.
Implement the Script in GTM
We can utilize Google Tag Manager (GTM) to implement tracking for a Fixed Audience in AdRoll. The first step is to create a "Fixed Audience" segment on the dashboard from the "Website" tab where a unique ID for the segment is generated. Then follow as stated below:
- Navigate to your GTM account.
- Go to Tags > New > Custom HTML.
- Paste the provided code snippet:
- Replace the segment_ID in quotes with the unique Audience ID generated in AdRoll.
- Set up a trigger that fires only on the relevant page where you want to track the audience segment.
- Save the tag and publish the changes in GTM.
Note: This code only fires after the AdRoll base code, and once the above steps are completed, we will track the users who visit the URL and see the data on the respective segment.
Troubleshooting
- Ensure that your Pixel is active and fires on every page of your website. The Pixel can only detect activity on a page if it is active on that page. Learn more about how to troubleshoot your Pixel in this article.
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Verify that you added the correct Audience ID to your Audience Pixel javascript snippet code.
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- Go to Audience > Website and find the audience that isn't populating.
- Click Copy ID to Clipboard to copy the unique ID that identifies this Audience.
- Find your Audience Pixel in the HTML code of your website page(s) and paste the ID after adroll_segments.
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- Verify if the Audience Pixel is capturing audiences properly: Use our Chrome Extension PixelPal to view if the Audience Pixel is firing correctly while you visit the pages that are part of your Fixed Website Audience.