After you install the AdRoll Pixel on your site, our platform will capture your website traffic and your visitor behavior, and then you can launch a Website Retargeting Campaign to serve ads to users who have already visited your website. You may utilize retargeting to, bring back visitors who didn't convert, run promotions, or let existing customers know what's new.
How it Works
It all starts with a cookie. Think of a website that you have an account with — for example, AdRoll. Have you ever noticed that once you’ve signed in, you don’t have to sign in again the next time you visit on that same browser? That's all thanks to the magic of cookies: tiny data packets stored in your browser that turn the Internet into your Internet.
That’s how retargeting works. When someone visits your website, your AdRoll Pixel places a cookie in their browser. As long as that cookie remains in their browser, we’ll recognize that they’ve been to your website and help you reconnect.
Use Cases:
- Re-engage all your website visitors: keep your brand and product top of mind for everyone who has visited your website at least once.
- Re-engage specific web page visitors: Create specific ad creatives for different groups of visitors to boost performance. For example:
- visitors who have viewed specific product pages.
- visitors who have viewed your pricing page.
- visitors who visited multiple pages while browsing your website (for example +3 pages).
Before you start
- For retargeting campaigns to run smoothly, the minimum amount of visitors per targeted Audience segment is 100 (the number of visitors per segment can be checked in your Dashboard > Audience tab). The time required to collect this number depends on your website traffic.
- In the situation that someone in your targeted audience visits your website and completes a conversion (for example filling out a lead form), by default AdRoll will continue to target this contact with ads through your Website Retargeting Campaign. It is highly recommended that you manually exclude all conversion audiences from your Website Retargeting Campaigns by selecting all your defined Conversion Audience as an exclusion. You can learn how to do that from this help center article.
Prerequisites
To use the Website Retargeting Campaign, you must first complete the following steps in the AdRoll Platform:
- Install the Pixel.
- Create at least one conversion audience. We recommend you create one conversion audience for tracking each event on your website.
- Create/upload at least one set of web ads or you may request a new set of free ads every 90 days.
- After you complete the steps above you are ready to create your new Website Retargeting Campaign.
- Click here or navigate to Campaigns > Ads > Create.
Read more about How to Create a Retargeting Campaign.
Where Your Ads Appear
You decide where you want to serve your ads: on the General Web, Social, or Email. Learn more about our bidding technology: BidIQ.
Getting Retargeted by Your Own Ads
If you want to get retargeted by your own ads to see them in action, check out these tips.
Most advertisers prefer to save their ads for their potential customers. Learn more about IP address exclusion to limit who sees your ads.
Troubleshooting
When a campaign is in a running state but not serving impressions here are a few things which you may want to check:
- Check if you are looking at the correct date range, to make sure you see the current data.
- Newly launched campaigns may need up to 24 hours to start serving impressions, so if it was less than that, do not worry and give it some more time.
- Make sure that the ads in the campaign are approved.
- See if your targeted audience size is above 100.
In case all of the above criteria are met, feel free to reach out to the AdRoll Customer Support Team for help.