This strategy entails targeting people who are showing signs of interest in your brand, but who haven’t interacted with your website as much as some in the high intent group of customers. We recommend that you dedicate up to 20% of your budget to this strategy.
There are two types of ad campaigns with four different ad types that we recommend that you set up:
- Web retargeting using dynamic ads to target shoppers who view 1+ products, but not more than 3
- Web retargeting using static ads to target shoppers who view 1+ pages, but not more than 3
- Social retargeting using social static and dynamic ads targeting shoppers who have viewed 1+ products or pages, but not more than 3
| Setting | Details |
|---|---|
| Target | People who visit a cart |
| Exclude | People who finish the conversion process |
| Cookie duration | 30 days |
| Creative best practices | Use one of our easy to setup dynamic ads to serve customers with personalized experiences based on their previous behavior. |
| Frequency cap | Leave this as the default value |
| Optimization strategy | Optimize for conversions |
Want to learn more?
Payton Jewelry: Email Capture and Product Recommendations
How to Create a Behavioral Targeting and Retargeting Strategy