Who can access
Access to launch social campaigns or social recipes depends on your AdRoll plan.
| Your AdRoll Plan | Social Campaigns/Recipes |
|---|---|
| Ads Only | Not included |
| Advanced | Included via Connected Ad Channels and Social Recipes |
| Agency | Included via Connected Ad Channels and Social Recipes |
| MAP (Legacy) | Included via Connected Ad Channels and Social Recipes |
| Starter (Legacy) | Included via Legacy Facebook/Instagram campaigns only |
| Growth (Legacy) | Included via Legacy Facebook/Instagram campaigns only |
To find your current package, log in to AdRoll ABM and navigate to Settings > Billing > Plans & Usage.
Advertising on Facebook and Instagram allows you to be where your shoppers are spending a lot of time. We offer Facebook desktop and mobile placements, Facebook news feed, Audience Network, and Instagram.
Single-image ads are the most common format on Facebook and Instagram. They consist of a single file, an image with less than 20% text, one landing page, and a call-to-action. These ads types also require descriptive text, which includes a title, description, link description, and display link. We recommend using these ads along with your web ads to ensure cross-channel reach.
At AdRoll, we make it easy for you to reach shoppers on Facebook and Instagram with a single creative, optimized for every placement across the two sites.
| Facebook Single Image Ads | Instagram Single Image Ads |
|---|---|
Format Guidelines
| Item | Guidelines |
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Best Practices
Your first-party data is the key to engaging your visitors on one of the largest ad inventory sources on the web. As a leading Facebook partner, here are tips to help you get more from your campaigns.
- Test different ads: Change fonts, colors, images, and calls to action to find what works best. Test ads by changing one aspect per test, such as CTA, and run the ad for about 10,000 impressions.
- Rotate ads: Keep your ads fresh by switching ads every two to three weeks. The rotation window may vary depending on your frequency caps and the number of users in your user list.
- Test promotions: Promote products, offer a discount, or promote a loyalty programs to drive additional social engagement and sales.
- Choose colors wisely: Choose images and colors that look vivid against Facebook’s blue and white.
- Test landing pages: Use landing pages from different stages of your sales funnel to see which lead to more conversions.
- Social ads show up as “Sponsored” posts on timelines. Users can interact with those ads and you can see their responses by using Ad Permalinks. View the ad as a post to check comments.
Find Facebook/Instagram Ad Permalink
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- Log in to AdRoll and navigate to Campaigns.
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Click on the Legacy Social Campaign or Social Recipe and select the Columns > Customize > Customize KPIs.
- Select Ad Permalink - This option will only appear if the ads are live.
- Once you click done, Ad Permalink will appear next to the ad in the campaign summary page.
- Alternative you can navigate to Creatives > Ad Library and click on a Facebook/Instagram ad and click Permalink.