Exclude a Conversion Audience

Exclude a conversion audience to avoid showing ads to people who have already completed a purchased. We recommend excluding conversions audiences to help allocate campaign budget more efficiently.

Exclude a conversion audience when you’re setting up a campaign:

  1. Go to your Audience tab and click Website.
  2. Click Choose Existing.
  3. Select the conversion audience with the $ sign.
  4. Under the Target column, switch the toggle to say Excluding.
  5. Click Choose.
  6. Save.

Exclude a new conversion audience from an existing campaign:

  1. Go to your Campaigns tab and click Social & Display Ads.
  2. Select campaign that you want to edit.
  3. Click Edit in the upper-right corner.
  4. Go to the Audience section.
  5. Click Choose Existing.
  6. Select the conversion audience with the $ sign.
  7. Under the Target column, switch the toggle to say Excluding.
  8. Click Choose.
  9. Save.

Exclude an existing conversion audience from your Audiences tab:

  1. Go to your Audience tab and click Website.
  2. Select a conversion audience with the $ sign.
  3. Under the Target column, switch the toggle to say Excluding.

Learn more about audience best practices.

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