Exclude a Conversion Audience

Exclude a conversion audience to avoid showing ads to people who have already completed a purchased. We recommend excluding conversions audiences to help allocate campaign budget more efficiently.

Exclude a conversion audience when you’re setting up a campaign:

1. Go to your Audience tab and click Website.
2. Click Choose Existing.
3. Select the conversion audience with the $ sign.
4. Under the Target column, switch the toggle to say Excluding.
5. Click Choose.
6. Save.

Exclude a new conversion audience from an existing campaign:

1. Go to your Campaigns tab and click Ads tab.
2. Select campaign that you want to edit.
3. Click Edit in the upper-right corner.
4. Go to the Audience section.
5. Click Choose Existing.
6. Select the conversion audience with the $ sign.
7. Under the Target column, switch the toggle to say Excluding.
8. Click Choose.
9. Save.

Exclude an existing conversion audience from your Audiences tab:

1. Go to your Audience tab and click Website.
2. Select a conversion audience with the $ sign.
3. Under the Target column, switch the toggle to say Excluding.

Learn more about audience best practices.