How to create a URL Conversion Audience

Setting up a conversion segment to measure your success with the AdRoll platform is critical to launching a campaign. Our AI requires a conversion segment in order for it to learn and optimize towards your goals. If you do not have a conversion segment, your campaign performance will be limited.

To create a conversion segment:

  1. Go the Audiences in the left navigation menu and click Website.


  2. Select New Audience on the upper right side.

  3. For Audience type leave it at URL Visited and insert your conversion URL with an * at the end
  4. Name your audience and be sure to check the "This is a conversion audience" checkbox.
  5. Set a value to your conversion.
  6. Adjust the duration for your audience.
  7. Click Create Audience when you're finished.


For more information on audience types, click here

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