- Tracking conversions that complete on a separate website; common with event promotion
How do I create an event segment?
Go to the Audience section of your dashboard:
Prepare the script
Below is the script, called an event pixel, that you will need to tie the event in question to your event segment. Update the segment pixel by replacing the segment_ID in quotes with the unique segment ID we generated for you.
Using the segment ID from the example above, the completed event pixel looks like this:
Activate the event pixel
The best practice here will depend on existing website structure. Consult your technical team.
Counting all clicks
Event segments are triggered when the user click the button, regardless of whether the action successfully goes through. For example, when a user attempts to submit an incomplete form with required fields, they will count as a click even if the form throws an error.