Campaign Geotargeting Settings

You can use the Location feature within your audience to target or exclude specific cities, regions and countries. This is called geotargeting.

When creating a new campaign you will be prompted to choose the location of your target audience.

Best Practices for Geotargeting

When setting up your campaign, keep your location list focused. Targeting too many places at once can make it harder for your ads to deliver effectively. Use these tips to get the best results:

Keep it Relevant

• Start with the regions that matter most to your business. Adding too many countries, cities, or ZIP codes can spread your budget too thin and limit performance. It’s better to target fewer, high-value locations than a long list of low-volume ones.

Group by Region

• If you’re advertising in several areas, create separate campaigns or ad groups for each region. For example, if you’re targeting specific ZIP codes across multiple states, group them by geographical regions such as the Pacific, Midwest, East Coast, etc. This helps you manage budgets, optimize bids, and compare performance by area.

Watch Your Budget

• Make sure your budget is large enough to support all your targeted regions. If you split a small budget across too many locations, you might not gather enough data for optimization.

Avoid Overlapping Targets

• Don’t target both a country and the states or cities within it at the same time. This can create overlap and make reporting less clear.

Check Include and Exclude Lists

• Be careful when using both include and exclude settings. Overlapping lists can cancel each other out and block your ads from showing in the right places.

Add Geotargets to your campaign

• Log in to AdRoll and navigate to Campaigns > Ad Campaigns on the left side menu.
• On the Web & Social page find the campaign that you want to adjust.

• Click ellipsis next to the campaign name and select Edit.
• On the campaign edit page, scroll down to Web Channel settings and click Edit.
• Under the Web Audience section, enter a location to either Target or Exclude.

• When you're finished, click Save.

Search Locations

When searching for a location, enter only the name of the location and not additional parameters to narrow down results. 

For example, if searching for San Francisco (city)

Search:

"San Francisco"

Not:

"San Francisco, CA" or "San Francisco, USA"

Results correlating to the name specified will appear, organized by Countries, Regions, Metros, and Cities. Search for your desired location and click Done to apply.

Include or exclude zip codes

You have the option to either target or exclude certain zip codes while setting locations. Please note that this only works for locations in the United States.