To define an impression-based audience, set an impression threshold.
- Sequential messaging: Change targeted and excluded audiences between campaigns. For example, show one message to visitors after they've been shown at least 15 impressions, and then target that segment in following campaigns.
- Sequential and composite messaging: Use sequential messaging for different audiences. For example, define an audience by "at least 10 impressions," along with "/orders." Then, you can target people that have been to that URL and been shown at least 10 impressions.
- Granular frequency caps: Exclude users after a certain number of impressions in campaigns.