A Composite Audience is an audience defined by two or more rules. Use any combination of URLs visited, CRM lists, impressions, pages viewed, and more.
How to Use a Composite Audience
Create a Composite Audience made up of people who, for example:
- Are from a named account (CRM) AND that have visited the site in the past 7 days (URL Visited).
- Visited the pricing page (URL Visited) AND visited a specific summer promotion page (URL Visited).
Set Up Your Composite Audience
Go to your Audiences Tab and click New Audience > Composite Audience.
Note: Composite Audiences have a fixed 30-day duration, irrespective of the containing segment durations. This will be made more flexible in the future.