Composite Audiences

A Composite Audience is an audience defined by two or more rules. Use any combination of URLs visited, CRM audiences, impressions, pages viewed, and more. 

Note: To use a CRM list in a composite audience, you first have to create a CRM audience.

When to Use a Composite Audience

A Composite Audience is useful to identify people who match more than one customer trait. For example:

  • People who are from a named account (CRM) AND have visited your site in the past 7 days (URL Visited).
  • People who visited you pricing page (URL Visited) AND visited a specific summer promotion page (URL Visited). 

Set Up Your Composite Audience

Go to your Audiences tab and click New AudienceComposite Audience.  

Note: Composite Audiences have a fixed 30-day duration, which overrides any containing audience durations.

Exclude an Audience

Excluding an audience from a campaign means that we won't show ads to people in that audience. To exclude an existing audience:

  1. Go to your Audiences tab in the left navigation menu.
  2. Click on the audience that you want to exclude.
  3. Under Campaigns with Audience, switch the Target toggle from Target to Exclude.
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