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Composite Audiences

A Composite Audience is an audience defined by two or more rules. Use any combination of URLs visited, CRM lists, impressions, pages viewed, and more. 

How to Use a Composite Audience

Create a Composite Audience made up of people who, for example:

  • Are from a named account (CRM) AND that have visited the site in the past 7 days (URL Visited).
  • Visited the pricing page (URL Visited) AND visited a specific summer promotion page (URL Visited).

Set Up Your Composite Audience

Go to your Audience tab and click New AudienceComposite Audience.  

Note: Composite Audiences have a fixed 30-day duration, irrespective of the containing segment durations. This will be made more flexible in the future.




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