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Composite Audiences

A Composite Audience is an audience defined by two or more rules. Use any combination of URLs visited, CRM audiences, impressions, pages viewed, and more. 

Note: To use a CRM list in a composite audience, you first have to create a CRM audience.


When to Use a Composite Audience

A Composite Audience is useful to identify people who match more than one customer trait. For example:

  • People who are from a named account (CRM) AND have visited your site in the past 7 days (URL Visited).
  • People who visited you pricing page (URL Visited) AND visited a specific summer promotion page (URL Visited).


Set Up Your Composite Audience

Go to your Audience tab and click New AudienceComposite Audience.  

Note: Composite Audiences have a fixed 30-day duration, which overrides any containing audience durations.


Exclude an Audience

Excluding an audience from a campaign means that we won't show ads to people in that audience. To exclude an existing audience:

  1. Go to your Audience tab.
  2. Click on the audience that you want to exclude.
  3. Under Campaigns with Audience, switch the Target toggle from Target to Exclude.
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