Integrating your Ecommerce platform with AdRoll is a powerful step towards attracting, converting, and growing your customer base. By connecting your store, you can leverage AdRoll's advanced marketing tools to deliver personalized experiences and drive revenue. This guide offers a comprehensive overview of all major Ecommerce platform integrations available with AdRoll including Shopify, WooCommerce, Squarespace, BigCommerce, PrestaShop, and Wix
Benefits of Ecommerce Integration
We've partnered with Ecommerce to help you attract, convert, and grow audiences for your Ecommerce store. Within a few clicks, you can connect your stores to a new or existing Ecommerce account and get started without any developer or creative resources.
By installing one of our Ecommerce Apps, you also get access to our high-performing dynamic ads and product recommendation engine for no additional charge. Here are a few benefits of our partnership:
- Automatic Pixel Implementation: Places the AdRoll Pixel on all pages of your Ecommerce store
- Sync Product Feed: Generates a Product Feed for you to run Dynamic Ads for no added cost
- Run Dynamic Ads: Access high-performing Dynamic Ads
- Enhanced Conversion Tracking: Enable Dynamic conversion and ROAS Tracking
- Automatic creation of Conversion Segment: Track the number of sales and amount of revenue driven by the AdRoll campaign using an automatically-created Conversion Segment that passes back exact conversion values
- Automatic create key audiences: Viewed Product, Add Product to Cart, Viewed Cart, Checkout (Conversion)
Set Up Your AdRoll Account and Connect Your Store
Connecting your Ecommerce store to AdRoll is a straightforward process. Follow the instructions below for your specific platform.
-
Log in to your AdRoll Account: Go to AdRoll and sign in.
- If you are new to AdRoll you will be prompted to Sign up for AdRoll. Fill in the required details and click Sign Up.
-
Verify Your Email (for new accounts): Check your inbox for a verification email from AdRoll and click the "Verify Email Address" link.
- Confirm Your Ad Plan: Review the plan details and confirm or upgrade as needed.
-
Welcome to AdRoll: This screen introduces AdRoll’s benefits, click Next.
-
Choose How You Gather Visitor Consent: Select one of the three methods and click Next. Learn about these options here.
-
Choose the platform you'd like to connect.
- Shopify empowers merchants with a streamlined, user-friendly experience, making it the go-to platform for fast-growing D2C brands. With AdRoll’s direct integration, Shopify users can automatically sync their product catalog, implement tracking pixels without coding, and launch high-performance campaigns often in under 10 minutes. Leverage AdRoll's dynamic ads, crm and prebuilt audience segments to recover carts, retarget visitors, and drive more repeat purchases, all without leaving your Shopify dashboard.
To read more about this please refer, Shopify Integration: Connect AdRoll to Shopify.
- As a WordPress-native platform, WooCommerce offers unmatched flexibility and control ideal for businesses that want to fine-tune every element of their site. AdRoll’s plugin for WooCommerce simplifies the technical work by automating product feed syncing and pixel installation. Whether you’re managing complex catalogs or using custom checkout flows, AdRoll helps you turn behavioral data into revenue through precision-targeted ads that keep your customers engaged.
To read more about this please refer, WooCommerce Integration: Connect AdRoll to WooCommerce
- Squarespace is beloved by creatives and small business owners for its sleek templates and all-in-one website builder. AdRoll fits seamlessly into that ecosystem, giving you robust marketing tools without disrupting your site’s clean design. After a quick auto pixel placement, you can start capturing visitor behavior, building smart audiences, and running personalized ads across the web and social allowing your branded store to convert more window shoppers into buyers.
To read more about this please refer, Connect AdRoll to your Squarespace store.
- BigCommerce is built for scalability, supporting brands with multi-channel selling, enterprise-grade features, and deep customization. AdRoll’s native BigCommerce integration aligns with that scalability by offering real-time product feed syncing, advanced tracking, and AI-driven audience segmentation. Whether you’re running B2C or B2B, AdRoll helps you create omnichannel campaigns that align with your business goals bringing efficiency and insight to your growth strategy.
To read more about this please refer, Connect AdRoll to your BigCommerce store.
- PrestaShop’s open-source architecture makes it a favorite for global merchants and dev-savvy retailers who want complete control over their storefronts. AdRoll - PrestaShop integration takes the complexity out of performance marketing automating product syncs, audience building, and pixel deployment. With localized campaigns, dynamic product ads, and deep funnel analytics, AdRoll helps PrestaShop users drive ROI while maintaining their preferred development workflows.
To read more about this please refer, Connect AdRoll to your PrestaShop store.
- Wix is a versatile platform that combines ease of use with surprising depth, serving small teams across industries. AdRoll integrates directly through your Wix dashboard, enabling effortless activation of tracking pixels and retargeting tools. Once connected, your Wix site can automatically power personalized ads, and audience insights turning casual visitors into loyal customers with minimal effort on your end.
To read more about this please refer, Connect AdRoll to your Wix Store.
Key Considerations
Before and after integrating AdRoll with your Ecommerce platform, keep these key points in mind:
- Existing AdRoll Pixel: If you have previously placed an AdRoll pixel on your store manually, you will need to remove it to avoid tracking issues and conflicts with the integration.
- Cookie Consent: Ensure that your website has a clear cookie consent banner to comply with privacy regulations. AdRoll provides options like NextRoll Cookie Consent Banner to help you with this.
- Campaign Setup: After connecting your store, take the time to set up your campaigns properly. Upload your logo, create compelling ads, and define your target audiences for the best results.
- Review and Optimize: Regularly review your campaign performance in the AdRoll dashboard. Use the insights to optimize your campaigns and improve your ROI.