What is the difference between Lookalike, Contextual and Demographics and Interest campaigns?

Question

What is the difference between Lookalike, Contextual, and Demographics & Interest campaigns?

Answer

Brand Awareness campaigns focus on driving potential prospects for your business. You can choose among these three types that best suit your requirements:

Lookalike Targeting: A lookalike campaign will help you drive traffic to your website by targeting digital profiles all over the web/social inventory who are similar to those of your existing customers.

Demographics & Interest: AdRoll’s demographics & interest targeting campaign type will help you bring in visitors to your website, giving you a supplemental benefit to apply certain attributes for the target audiences to reach concrete groups of users.

Contextual Targeting: AdRoll’s contextual targeting option helps you get new site visitors by showcasing your brand alongside content that your ideal customer is interested in.

To learn more about our brand awareness campaigns, check out What is Brand Awareness?

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