On February 16, 2026
Some active and paused Lookalike (AdRoll & AdRoll ABM) & Contextual (AdRoll only) campaigns will be ended and simultaneously launched as new campaigns, on your behalf*:
- The new campaigns will be identical: the same budget, targeting, creative assets etc.
- Your campaigns are only expected to be offline for a few minutes, at most.
- AdRoll is performing this action as part of a general software update.
*Deleted ad groups, deleted ads and ad groups that have an end date that has been reached, will not be migrated.
After February 16, 2026
- You will access historical data for ended campaigns by filtering for campaign Status to: Ended.
- Going forward, you will report on relaunched campaigns by filtering campaign Status to: Current.
Some relaunched campaigns may adopt AdRoll’s modern user interface that is both more intuitive and enables access to expanded capabilities such as keyword targeting and draft capabilities.
If you have questions or wish to opt-out of campaigns being relaunched on your behalf, please contact customer support or your Customer Success Manager by February 11, 2026.