Adjusting Frequency Caps

Frequency Capping refers to the number of times your ads appear to the same person in one day from an AdRoll campaign.

By default, your Frequency Caps are automatically optimized by BidIQ. BidIQ, AdRoll’s Machine Learning AI, optimally prices bids and paces budgets to maximize ROI on ad campaigns that are aligned with the goals of performance marketers. AdRoll is powered by 10+ years of machine learning that is continuously optimized by the ingestion of bid and campaign data from thousands of advertisers as well as the behaviors and interests of a vast number of individual internet users.

You may also specify your own Frequency Cap in a web campaign. Note that turning on Frequency Capping opts your campaign out of an important optimization lever that BidIQ would otherwise manage automatically. This will result in lower performance and/or under delivery.

To make adjustments to Frequency Capping, edit your campaign and within the Campaign Settings and click Advanced Options to expose the Frequency Capping setting.


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