What are Recipes?
AdRoll recipes are automated sequences set in motion by a specific trigger and include one or more steps. They make it easy to nurture relationships with prospects and customers over the course of their lifecycle with automated messaging across ads on the open web, email, and social channels such as Facebook, Instagram, Pinterest, and TikTok.
How it Works
We've combined a recommended list of ingredients to help you achieve your desired marketing goal. For example, the browse abandonment recipe includes a web ad campaign, a social ad campaign (Facebook, Instagram, Pinterest, TikTok), and an email campaign that all target the same audience and optimize towards the same goal of re-engaging browse abandoners.
Create a Recipe
- From the homepage on your dashboard, navigate to the Follow a Marketing Recipe section and browse available recipes.
- Select the recipe you want to follow.
- Click Get Started to launch the recipe.
Available Recipes
Browse Abandonment Recipe
Create Retargeting Campaigns across Ads and Email to turn browsers into customers.
How it Works
When a visitor bounces from your website, AdRoll triggers Automated Emails and launches display ads reminding them of your brand. Pairing ads and email together gives browsers the gentle nudge they need to turn into customers.
You only need a few things to get started:
- Your website connected to AdRoll
- Familiarize yourself with how to build and edit emails for your different campaigns using our easy, no-code editor. Simply navigate to your Email Template Library to explore
- Complete Email Authentication to improve your deliverability. This will tell inbox providers your brand can be trusted, making it more likely your emails will make it to the inbox.
Features
Shoppers who are influenced by both ads and email are two times as likely to convert as shoppers who see ads alone!
Our browse abandonment recipe includes:
- Web Ads
- Social Ads across channels such as Facebook, Instagram, Pinterest, and TikTok
- Emails
How to use our Browse Abandonment Recipe
- After completing onboarding, navigate to the Grow Your Business tab of your AdRoll homepage and select Re-engage Browse Abandoners from the Follow a Marketing Recipe section
- Review the overview modal on how it works and give your Browse Abandonment recipe a name
- Enter the automation studio to begin setting up your recipe
- Begin to create your recipe by clicking on the ellipsis and then edit for your (1) ads and (2) each email in your sequence
- Review your Browse Abandonment recipe metrics on the homepage!
Cart Abandonment Recipe
Drive visitors with products in their carts back to your website and over the finish line to complete a purchase by following the Convert Cart Abandoners Marketing Recipe.
How it Works
When a customer walks away from an item in their cart, AdRoll triggers an email showing the item left in the cart and launches display ads reminding them of the product they just abandoned. Pairing ads and emails together give shoppers the gentle nudge they need to finish checking out.
You only need a few things to get started:
- Your website is connected to AdRoll via our Shopify integration.
- Ad and email creative
You must pause or cancel any of these default platform cart abandonment sequences in order for our cart abandonment recipe to work.
Features
Shoppers who are influenced by both ads and email are two times as likely to convert as shoppers who see ads alone!
Our Cart Abandonment recipe includes:
- Web Ads
- Social Ads across channels such as Facebook, Instagram, Pinterest, and TikTok
- Automated Emails
How to use our Cart Abandonment Recipe
- After completing onboarding, navigate to the Grow Your Business tab of your AdRoll homepage and select Convert Cart Abandoners from the Follow a Marketing Recipe section
- Review the overview modal on how it works and recipe requirements and give your Cart Abandonment recipe a name
- Enter the automation studio to begin setting up your recipe
- Begin to create your recipe by clicking on the ellipsis and then edit for your (1) Ads and (2) the Emails in your sequence
- Review your Cart Abandonment recipe metrics on the homepage
Post Purchase Thank You
Post-purchase touchpoints are essential for growing your brand. They turn a shopper into a loyal and repeat customer.
How it Works
After a customer makes a purchase, AdRoll triggers an email thanking them for their purchase. Thank you automation helps build your relationship with your customers by welcoming them to your brand if it is their first purchase, requesting a follow on social media, or letting someone know about a loyalty program.
You only need a few things to get started:
- Your website connected to AdRoll via our Shopify Integration
- Email creative
You must pause or cancel any of these default platform post-purchase sequences in order for our post-purchase recipe to work.
Features
Our Post-Purchase Thank You recipe includes:
- Automated Emails
How to use our Post Purchase Thank You Recipe
- After completing onboarding, navigate to the Grow Your Business tab of your AdRoll homepage and select Post-Purchase Thank You from the Follow a Marketing Recipe section
- Review the overview modal on how it works and recipe requirements and give your Post Purchase Thank You Recipe a name
- Enter the automation studio to begin setting up your recipe by clicking on the Set Up Email button on the individual emails in your sequence
- Review your Post Purchase Thank You Recipe metrics on the homepage
Win Back Recipe
A win-back automation is an essential part of customer retention and lifecycle marketing. It’s much more expensive to acquire a new customer than it is to retain existing customers and encourage repeat orders.
How it Works
After a customer makes a purchase, if they have not engaged with you in a while, AdRoll triggers an email reminding them about your brand and what’s new!
You only need a few things to get started:
- Your website connected to AdRoll via our Shopify Integration
- Email creative
You must pause or cancel any of these default platform post-purchase sequences in order for our post-purchase recipe to work.
Features
Our Win Back Recipe includes:
- Automated Emails
How to use our Post Purchase Thank You Recipe
- After completing onboarding, navigate to the Grow Your Business tab of your AdRoll homepage and select Win Back Recipe from the Follow a Marketing Recipe section
- Review the overview modal on how it works and recipe requirements and give your Win Back recipe a name
- Enter the automation studio and begin setting up your recipe by clicking on the Set Up Email button on the individual emails in your sequence
- Review your Win Back recipe metrics on the homepage
Reporting on Recipe Performance
Your recipes will be sorted by status, meaning the active campaigns will be top of the list followed by drafts, etc. On the right side of the tile, you can see the node icons of which channels are running i.e. email, web ads, etc.
Metrics Shown
The metrics shown for the Re-engage Browse Abandoners are:
- Spend - Amount spent on ads
- Attributed Conversions - Goal completions that happen after someone clicks or views your ad or email
- Attributed Revenue - Total earnings attributed to your campaigns
- ROI - Return on Investment is the comparison of your budget invested to your revenue generated after someone clicks or views your ads or emails
- CPA - Cost per Acquisition is your average spend per conversion
The metrics shown for the Cart Abandoners are:
- Spend - Amount spent on ads
- Carts Recovered - Conversions from abandoned carts that can be attributed to AdRoll
- Recovered Revenue - Total revenue from abandoned carts attributed to AdRoll ads or emails
- ROI - Return on Investment is the comparison of your budget invested to your revenue generated after someone clicks or views your ads or emails
- AOV - Average Order Value is your average revenue per attributed conversion
Metrics Graphs
To see graphs, click the individual metrics to expand the tile. The time period can be adjusted over days, weeks, or months and can be exported to a PNG to easily share with other stakeholders.
Looking Closer at Performance
Click the View Button to be taken to the automation studio to see all your ads and email performance for the recipe.
The Performance Tile will show the aggregate data for the Recipe across all the channels, which matches what you see in the main tiles. You can then select metrics by channels: all emails, all ads, etc. You can also change the date ranges.
When selecting ads or individual emails, you can see additional key metrics. If you want to go deeper, you can select “More Details” and you will be taken to the channel tabs. For ads, you will land on the ad campaign in the “Social and Display Ads” tab. For emails, you will land on the email in the “Automated Emails” tab.