Recipes

Alert: Some features are only available to our paid subscribers. You can check out your plan options here.

What are Recipes? 

AdRoll recipes are automated sequences set in motion by a specific trigger and include one or more steps. They make it easy to nurture relationships with prospects and customers over the course of their lifecycle with automated messaging across ads on the open web, email, and social channels such as Facebook, Instagram, Pinterest, and TikTok.

How it Works

We've combined a recommended list of ingredients to help you achieve your desired marketing goal. For example, the browse abandonment recipe includes web ads, social ads across Facebook, Instagram, Pinterest, TikTok, and emails that all target the same audience and optimize towards the same goal of re-engaging browse abandoners.

Important: AdRoll will only bill for the web spend. All social spend is billed directly by the social channels.

Create a Recipe

  1. Navigate to the Recipes tab in the left hand to browse available recipes.
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  2. Select the recipe you want to follow.
  3. Click Get Started to launch the recipe.

Available Recipes

Attract New Visitors

Important: This feature is only available to our paid subscribers. You can check out your plan options here.

Brand Awareness campaigns focus on driving potential prospects for your business. Our recipe offers two types of campaigns to help drive new visitors to your website:

  1. Lookalike Targeting: Keep your funnel healthy by finding and engaging new potential customers. Let us do the work of identifying people who behave like those who already interact with your brand.
  2. Contextual Targeting: Showcase your brand alongside content that matters the most to your ideal customer. Simply select the categories that are relevant to your industry or target market.

You only need one thing to get started:

Features

Consistent brand awareness across channels can increase your revenue by up to 33%! Our Attract New Visitors recipe includes:

  • Lookalike Ads across the web and social platforms
  • Contextual Ads across the web

How to use Attract New Visitors recipe

  1. Navigate to the recipes tab in the left hand navigation and select Attract New Visitors
  2. Review the overview modal on how it works and give your Attract New Visitors recipe a name

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  3. Enter the automation studio to begin setting up your recipe, by clicking on the ellipsis in each node and then edit for your (1) trigger & exit criteria (2) contextual ads (2) lookalike ads
  4. Begin to create your recipe by clicking on the ellipsis and then edit for your (1) ads and (2) each email in your sequence

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Head to the Reporting on Recipe Performance section of this help center article to learn about how to measure the success of your recipe!

 

Re-engage Browse Abandoners

Important: This feature is only available to our paid subscribers. You can check out your plan options here.

Create Retargeting Campaigns across Ads and Email to turn browsers into customers. 

How it Works

When a visitor bounces from your website, AdRoll triggers Automated Emails and launches display ads reminding them of your brand. Pairing ads and email together gives browsers the gentle nudge they need to turn into customers.

You only need a few things to get started:

  • Your website connected to AdRoll
  • Familiarize yourself with how to build and edit emails for your different campaigns using our easy, no-code editor. Simply navigate to your Email Template Library to explore
  • Complete Email Authentication to improve your deliverability. This will tell inbox providers your brand can be trusted, making it more likely your emails will make it to the inbox.

Features

Shoppers who are influenced by both ads and email are two times as likely to convert as shoppers who see ads alone!

Our browse abandonment recipe includes:

  • Web Ads
  • Social Ads across channels such as Facebook, Instagram, Pinterest, and TikTok
  • Emails 

How to use our Browse Abandonment Recipe

  1. Navigate to the recipes tab in the left-hand navigation and select Re-engage Abandoners 
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  2. Review the overview modal on how it works and give your Re-Engage Abandoners recipe a name
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  3. Enter the automation studio to begin setting up your recipe, by clicking on the ellipsis in each node and then edit for your (1) trigger & exit criteria (2) ads, and (3) email
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  4. Begin to create your recipe by clicking on the ellipsis and then edit for your (1) ads and (2) each email in your sequence
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  5. Review your Browse Abandonment recipe metrics on the homepage!
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Head to the Reporting on Recipe Performance section of this help center article to learn about how to measure the success of your recipe!

Convert Cart Abandoners

Important: This feature is only available to our paid subscribers. You can check out your plan options here.

Drive visitors with products in their carts back to your website and over the finish line to complete a purchase by following the Convert Cart Abandoners Marketing Recipe.

How it Works

When a customer walks away from an item in their cart, AdRoll triggers an email showing the item left in the cart and launches display ads reminding them of the product they just abandoned. Pairing ads and emails together give shoppers the gentle nudge they need to finish checking out.

You only need a few things to get started:

  • Your website is connected to AdRoll 
  • Ad and email creative
Note: Depending on your e-commerce platform or existing email provider, you may already have a built-in cart abandonment flow that is running.

You must pause or cancel any of these default platform cart abandonment sequences in order for our cart abandonment recipe to work.

Features

Shoppers who are influenced by both ads and email are two times as likely to convert as shoppers who see ads alone!

Our Cart Abandonment recipe includes:

  • Web Ads
  • Social Ads across channels such as Facebook, Instagram, Pinterest, and TikTok
  • Automated Emails

How to use our Cart Abandonment Recipe

  1. Navigate to the recipes tab in the left hand navigation and select Convert Cart Abaonders
  2. Review the overview modal on how it works and recipe requirements and give your Cart Abandonment recipe a name
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  3. Enter the automation studio to begin setting up your recipe, by clicking on the ellipsis in each node and then edit for your (1) trigger & exit criteria (2) ads, and (3) email
    CA_-_setup_in_the_builder.gif

Head to the Reporting on Recipe Performance section of this help center article to learn about how to measure the success of your recipe!

Post Purchase Thank You

Important: This feature is only available to our paid subscribers. You can check out your plan options here.

Post-purchase touchpoints are essential for growing your brand. They turn a shopper into a loyal and repeat customer.

How it Works

After a customer makes a purchase, AdRoll triggers an email thanking them for their purchase. Thank you automation helps build your relationship with your customers by welcoming them to your brand if it is their first purchase, requesting a follow on social media, or letting someone know about a loyalty program.

You only need a few things to get started:

  1. Your website connected to AdRoll 
  2. Email creative
Note: Depending on your e-commerce platform or existing email provider, you may already have built-in post-purchase automation that is running.

You must pause or cancel any of these default platform post-purchase sequences in order for our post-purchase recipe to work.

Features

Our Post-Purchase Thank You recipe includes:

  • Automated Emails

How to use our Post Purchase Thank You Recipe

  1. Navigate to the recipes tab in the left-hand navigation and select Post Purchase Thank You
  2. Review the overview modal on how it works and recipe requirements and give your Post Purchase Thank You recipe a name
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  3. Enter the automation studio to begin setting up your recipe by clicking on the Set Up Email button on the individual emails in your sequence
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Reporting on Recipe Performance section of this help center article to learn about how to measure the success of your recipe!

Win Back Recipe

Important: This feature is only available to our paid subscribers. You can check out your plan options here.

A win-back automation is an essential part of customer retention and lifecycle marketing. It’s much more expensive to acquire a new customer than it is to retain existing customers and encourage repeat orders.

How it Works

After a customer makes a purchase, if they have not engaged with you in a while, AdRoll triggers an email reminding them about your brand and what’s new! The default first email will be sent 90 days after the user's last purchase. 

You only need a few things to get started:

  1. Your website connected to AdRoll
  2. Email creative
Note: Depending on your ecommerce platform or existing email provider, you may already have a built-in post-purchase automation that is running.

You must pause or cancel any of these default platform post-purchase sequences in order for our post-purchase recipe to work.

Features

Our Win Back Recipe includes:

  • Automated Emails

How to use our Win Back Recipe

  1. Navigate to the recipes tab in the left-hand navigation and select Win Back
  2. Review the overview modal on how it works and recipe requirements and give your Win Back recipe a name
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  3. Enter the automation studio and begin setting up your recipe by clicking on the Set Up Email button on the individual emails in your sequence
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Head to the Reporting on Recipe Performance section of this help center article to learn about how to measure the success of your recipe!

Reporting on Recipe Performance

Important: This feature is only available to our paid subscribers. You can check out your plan options here.

Your recipes will be sorted by status, meaning the active campaigns will be top of the list followed by drafts, etc. On the right side of the tile, you can see the node icons of which channels are running i.e. email, web ads, etc.

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Metrics Shown

The metrics shown for the Re-engage Browse Abandoners are:

  • Spend - Amount spent on ads
  • Attributed Conversions - Goal completions that happen after someone clicks or views your ad or email
  • Attributed Revenue - Total earnings attributed to your campaigns
  • ROI - Return on Investment is the comparison of your budget invested to your revenue generated after someone clicks or views your ads or emails
  • CPA - Cost per Acquisition is your average spend per conversion

The metrics shown for the Convert Cart Abandoners are:

  • Spend - Amount spent on ads
  • Carts Recovered - Conversions from abandoned carts that can be attributed to AdRoll
  • Recovered Revenue - Total revenue from abandoned carts attributed to AdRoll ads or emails
  • ROI - Return on Investment is the comparison of your budget invested to your revenue generated after someone clicks or views your ads or emails
  • AOV - Average Order Value is your average revenue per attributed conversion

The metrics shown for the Attract New Visitors are:

  • Budget - Your set budget. Actual daily spend may vary.
  • Spend - Amount spent on ads
  • Clicks - The number of times an ad was clicked
  • New Visitors - Number of visitors who came to your site for the first time in the last 30 days after seeing an ad.
  • Cost per New Visitor - Your average spend to bring a new visitor to your site.
  • Return Visitors - Number of visitors who returned to your site in the last 30 days after seeing an ad.
  • Engaged Visits - Number of daily unique visits from those who saw an ad in the past 30 days and viewed 2+ pages on your site within 30 minutes.

The metrics shown for the Post Purchase Thank You are:

  • Delivered - Total emails confirmed to have been delivered by the Email Service Provider to the recipient's inbox.
  • Unique Open Rate - The percent of sent emails that are opened once in a user's lifetime.
  • Unique Click Rate - The percentage of emails opened that were clicked once in a user's lifetime.
  • Attributed Revenue - Total earnings attributed to your ad campaigns.

The metrics shown for the Win Back are:

  • Delivered - Total emails confirmed to have been delivered by the Email Service Provider to the recipient's inbox.
  • Unique Open Rate - The percent of sent emails that are opened once in a user's lifetime.
  • Unique Click Rate - The percentage of emails opened that were clicked once in a user's lifetime.
  • Attributed Revenue - Total earnings attributed to your ad campaigns.

Looking Closer at Performance

Click the View Button to be taken to the automation studio to see all your ads and email performance for the recipe.

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The Performance Tile will show the aggregate data for the Recipe across all the channels, which matches what you see in the main tiles. You can then select metrics by channels: all emails, all ads, etc. You can also change the date ranges.

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When selecting ads or individual emails, you can see additional key metrics. If you want to go deeper, you can select “More Details” and you will be taken to the channel tabs. For ads, you will land on the ad campaign in the “Social and Display Ads” tab. For emails, you will land on the email in the “Automated Emails” tab.

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