How to create a Retargeting Campaign

There are 3 ways you can start a new retargeting campaign.

Option 1 (recommended): Launch a Marketing Recipe: Retarget Website Visitors campaign.

Our retargeting recipe combines ads + email together. We recommend this because shoppers who are influenced by both ads and email are two times as likely to convert as shoppers who see ads alone!

From the homepage, click on Grow Your Business tab and click on Retarget Website Visitors.


You can also follow this recipe from the Recipes tab.


Option 2: Create a retargeting ad from scratch from the Home tab by clicking on Grow Your Business then clicking Create Campaign under the Create a campaign from scratch tile.


Option 3: You can also create a retargeting ad from scratch from Social & Display tab by navigating to the Campaigns tab in the left navigation menu and clicking Social & Display Ads > Create Campaign.


  1. Select Retargeting as your marketing goal and click Next.


  2. Select which channels you want to run your ads to run then click Next.


  3. Next, under Campaign Settings, you can choose your campaign schedule by clicking Edit. You can elect to start your campaign immediately upon approval or select a specific date. You can also select a specific date to end your campaign or have it run indefinitely. Click Done to move to the next step.


  4. Next, configure your Web channel.
      • Click Edit to choose set up your bid strategy.


      • Click Edit to configure your AdGroup.
  5. Next, configure your Facebook and Instagram channels.
      • Click Edit to choose your Facebook settings.
        • Connect your Facebook page and/or your Instagram account.


        • Set up your bidding settings.

      • Click Edit to configure your AdGroup.
          • Select an AdGroup name, select your bid strategy, or create a custom AdGroup schedule.


          • Choose your target audience or Create a new one, and define your target age range if you wish.


          • Select your ads, ad types, and ad placement. You can choose from your Ad Library, create or upload ads, or requests free ads from us!

  6. Finally, click Edit to optimize your budget across channels.


  7. Once you're done setting your campaign, scroll up to the top of the page and click Submit. You can also click Finish Later to save your campaign as a draft.


  8. Congratulations! You have now created a retargeting campaign. 

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