Shopify Segments are customer lists created and stored in the Shopify platform consisting of CRM contacts possessing an email address and exhibiting a specific behavior.
Shopify Segments:
- Are Managed in Shopify: Any changes to the logic are controlled from the Shopify dashboard.
- Are Dynamically synced to AdRoll: Changes to your source Shopify Segment data will automatically sync to AdRoll once a day.
- Include contacts with email addresses only: Any contacts without email addresses will not be imported to AdRoll.
When Shopify segments are synced to AdRoll, we match them to cookies, enabling targeted display and CTV advertising.These lists can be synced to the Connected Audiences page in the AdRoll platform and utilized within your AdRoll campaigns for more precise audience targeting based on the behaviors and attributes of your customers.
We recommend using Shopify Segments to target a specific subset of Shopify customers that may not be available in the default Shopify Website Audiences automatically created when you install the official AdRoll app from the Shopify App Store.
Who can access
Access to Shopify Segments is available for all AdRoll plans. Integrating your Shopify store with AdRoll is required.
| Your AdRoll Plan | Shopify CRM Segments |
|---|---|
| Ads Only | Included |
| MAP | Included |
| Advanced | Included |
| Agency | Included |
| Starter (Legacy) | Included |
| Growth (Legacy) | Included |
To find your current package, log in to AdRoll and navigate to Settings > Billing & Subscriptions > Plan & Usage.
How to sync Shopify Segments over to AdRoll
You can push any number of Shopify Segments to AdRoll. Simply repeat the following steps for each segment you wish to sync.
Before you start
- Only contacts with email addresses will be synced to AdRoll from Shopify Segments.
- AdRoll automatically updates the contacts in a segment daily starting at 2 AM UTC.
Step 1. Create a Segment in your Shopify Store
- Log in to Shopify and navigate to the Segments feature.
- Create a segment or select an existing one. Visit the Shopify help center to learn more about Shopify Segment creation.
- Click Use segment and select AdRoll in the pop-up menu
Step 2: Find Shopify Synced Segments in AdRoll
Segments will appear in AdRoll under Connected Audiences after the initial daily sync.
- Log in to AdRoll and navigate to Audiences > Website Audiences > Connected Audiences.
- Search by name or filter by source.
Step 3: Target Shopify Segments in Advertising Campaigns
- Create a Web Retargeting Campaign or a CTV Retargeting Campaign.
- When selecting the audiences to target, filter by Static as your Audience Type or type the segment name to find them.
- Optionally, you can exclude specific Segments in a Campaign.
Disabling Shopify Segment Syncing
You can disable the syncing of a segment click Use segment and select the AdRoll action in the pop-up menu in the Shopify dashboard. Then click Disable Syncing.
Shopify CRM Segments FAQs
What happens if a Shopify segment is changed in Shopify?
Any alterations to your Shopify Segment definitions will be automatically reflected in AdRoll after the next daily sync.
What happens if a Shopify Segment is deleted?
Deleted Shopify Segments stop updating, but are not automatically removed from AdRoll Connected Audiences or from your AdRoll Campaigns.
After deleting a segment in your Shopify dashboard, you must:
- Remove the segment manually from active campaigns.
- Remove the segment manually from Connected Audiences.
If the segments are not remove from your campaigns, you may unintentionally continue targeting a stale audience.
Will I receive notifications about the status of my Shopify Segment syncs?
After the first sync, you can view information about the sync status by selecting the AdRoll option after clicking the Use Segment button in the Shopify dashboard.