When you connect AdRoll with your Shopify Store, we automatically synchronize your Shopify product feed catalog to AdRoll which allows you to launch dynamic ads that feature personalized product recommendations.
Any changes made to your Shopify product feed will automatically sync to your AdRoll product feed and will be applied to your dynamic ads.
Reviewing and Managing the Shopify Product Feed
Log in to AdRoll and navigate to Creatives > Product Feeds on the left side menu.
In the overview section, you’ll find the status of the product feed automatically configured through the Shopify integration. It also shows the feed’s source, which is the product feed URL pulled directly from your website.
In the Products section, you’ll find details for every item pulled from your feed. From here, you can also blocklist specific products to prevent them from appearing in your ads.
Connecting your own Product Feed
If you prefer not to use Shopify’s automatic product feed, you can connect a hosted or static product feed with AdRoll instead. If you already have a product feed, we can likely use it—just share it with our support team, and they’ll handle the setup and add it to your account. Make sure your feed follows the requirements outlined here.