Checkout Extensibility is a set of Shopify platform features that make it easier for you to customize your checkout experience without coding and improve conversion rate. You can visit Shopify to learn more about Checkout Extensibility.
How does AdRoll work with Checkout Extensibility?
When you connect AdRoll with Shopify, your store will automatically configure your store with enhanced conversion tracking.
After installing the AdRoll Shopify app, we will automatically create and configure a Shopify Web Pixel app extension. AdRoll tracks your shop's conversions through this app extension fully supporting Shopify Checkout Extensibility.
What do I do if my store doesn't have Checkout Extensibility?
No need to worry! If your store isn't yet on Checkout Extensibility, we use a different method to track your conversions. Either way, AdRoll has you covered.