Exclude a Conversion Audience

Exclude a conversion audience to avoid showing ads to people who have already completed a purchased. We recommend excluding conversions audiences to help allocate campaign budget more efficiently.

Exclude a conversion audience when you’re setting up a campaign:

• Log in to AdRoll and navigate to Campaigns on the left side menu.
• On the Web & Social page, click Create > Ad Campaign.

• Under Campaign Settings > Web Audience > Audience.
• Click Choose Existing.
• Select the conversion audience with the $ sign.
• Under the Target column, switch the toggle to say Excluding.
• Click Choose.
• Save.

Exclude a new conversion audience from an existing campaign:

• Log in to AdRoll and navigate to Campaigns on the left side menu.
• On the Web & Social page find the campaign that you want to adjust.
• Click ellipsis next to the campaign name and select Edit.

• Under Campaign Settings > Web Audience > Audience.
• Click Choose Existing.
• Select the conversion audience with the $ sign.
• Under the Target column, switch the toggle to say Excluding.
• Click Choose.
• Save.

Exclude an existing conversion audience from your Audiences tab:

1. Login to your AdRoll account, go to Audiences > Website Audiences.
2. Select a conversion audience with the $ sign.
3. Under the Target column, switch the toggle to say Excluding.

Learn more about audience best practices.