Create or Upload Static Ads

For Image and Rich Media ads, you’ll need to upload completed ads with all assets built into them or Request Free Ads (Image ads only). For all other static ad types, you'll provide image assets during ad creation.

You can create or upload ads either during the process of creating a campaign or from your ads library. Any ads created through either option will be available to add to future campaigns. 

From a Campaign

Image Ads

1. Create a New Campaign or Edit an Existing Campaign.
2. When you get to the Ads step, click Upload.
3. Drag and drop any pre-created web ads into the drop-zone.
4. Edit the details as needed and preview the ads on the right.
5. Click Upload.
6. Review and Launch a new campaign, or Save an existing campaign. 

Native and Social Ads

1. Create a New Campaign or Edit an Existing Campaign.
2. When you get to the Ads step, click Create.
3. Either select an image from the selection on the left or Click on + Image or + Image / Video on the left to open the drag and drop or browse selection options. Browse for or drag and drop a new image file. Once you add the new image, select it from the options displayed on the left, and click done. Images can be any size greater than 600x600.
4. Fill in the details as needed in the form on the left and preview the changes.
5. If you need to crop or adjust the zoom level in the images used, click on the image in the preview and make your adjustments.
6. Click Create.
7. Review and Launch a new campaign, or Save an existing campaign.  

Web Video Ads

1. Create a New Campaign or Edit an Existing Campaign.
2. On the Ads step, click Upload.
3. Drag and drop your MP4 or MOV file into the dropzone.
4. Choose your thumbnail using the arrows on the video preview. We recommend a thumbnail image with minimal text.
5. Fill in the destination URL.
6. Click Upload.
7. Review and Launch a new campaign, or Save an existing campaign.

Social Video Ads

1. Create a New Campaign or Edit an Existing Campaign.
2. Under Ad Types, select either Dynamic Ads or Static Ads & Video.
3. When you get to the Ads step, click Upload.
4. Drag and drop your MP4 or MOV file into the dropzone.
5. Choose your thumbnail using the arrows on the video preview. We recommend a thumbnail image with minimal text.
6. Fill in any copy as needed.
7. Click Upload.
8. Review and Launch a new campaign, or Save an existing campaign.

From your Ads Library

Use the Upload button to add Web Display and Video Ads, Facebook & Instagram Image and Video Ads, and Native Ads.  

You can also use the Create button to Create Web Ads, Create Native Ads, and (where a product feed is enabled) Create Dynamic Ads.

Create Web Ads

Create Web ads in the Ads Library.

1. Navigate to Asset Management in the left navigation menu and click Ad Library.
2. Click Create and select Create Web Ads from the drop-down.
3. Fill out the fields on the left and preview the ads on the right.
4. Leverage our AI to help with your Ad Copy and CTA text
5. Click Create Ad.
6. These will now appear in your ad library and be available for selection in any of your new/existing campaigns.

Image, Video, and Social Ads

1. After clicking Upload, either browse or drag and drop the image or video assets you’d like to add to Adroll.
2. On the next screen, edit or enter text into the fields on the left.  Different fields will display for different ad types. If a required field is left blank, clicking upload will highlight the required fields. 
3. Adroll will automatically create ads for all inventories that your creative is compatible with, including Native. 
4. Click upload to add the new ads to your library. 

Native Ads

Click on Create, and select the option for Create Native Ads

1. Click on + Image on the left to open the image selection options. Either select an image from the left bar, browse files on your computer, or drag and drop a new image file. Once you add the new file, it will appear amongst the options displayed. Select the image you’d like to use, and click done. 
2. Fill in the Title, Description, Destination URL, and Brand Name. 
3. If you need to crop or adjust the zoom level in the images used, click on the image in the preview and make your adjustments.
4. Click Create.  

Third-Party Ads

1. Reach out to your account manager to enable this feature on your AdRoll account.
2. Create your Ad Tags with any of our supported vendors while ensuring that all requirements are met.
3. Upload the Ad Tags to your AdRoll account.
1. Navigate to Ad Library > Create > Create Third Party Ads.
2. Enter a name for the ad.
3. Select the ad size.
4. Enter the final destination URL.
5. Copy and paste the entire ad tag code into the field labeled Third-party ad tag code. Make sure to copy the actual text, not the cell if it's in a spreadsheet.
6. If you have multiple ad tags to upload, select Add An Additional Tag and a new box will appear for you to repeat the process.
4. Submit.
5. Add these to your campaigns like any other ad.