AI-Powered Ad Builder: Create Ads in AdRoll

Static Image Web Ads are the most common type of ad. They consist of a single file, and one landing page. They have a static background graphic, a business logo, and a call to action.

Sizes created: 300 x 250, 300 x 600, 728 x 90, 320 x 50, 160 x 600

Animated Web Display ads, also known as HTML5 Web Ads, include animations that encourage viewers to interact and engage with the content.

Sizes created: 300 x 250, 300 x 600, 728 x 90, 320 x 50, 160 x 600.

Native Web Ads appear as a part of the design of the web page they’re on. Rather than standing out as an ad, native ads tend to have an editorial look and feel, with a softer selling approach. For example, they can appear as recommended content on news sites.

Sizes created: 600 x 600, 600 x 500, 600 x 315.

Your background image is the visual centerpiece of the ad, which can include product photos, lifestyle imagery, or branded visuals. Choose a high-quality image that aligns with your campaign goals:

• Product images work well for purchase-focused campaigns.
• Lifestyle images help build emotional connections for brand awareness.
• Avoid overlaying text or graphics on images as they may become unreadable or misleading in smaller formats.
• Use single images rather than collages or composite backgrounds for clarity.
• Maintain consistency in branding by using colors that align with your visual identity.
• We recommend uploading a 1000x1000 image to accommodate all sizes, our tool allows you to crop and zoom in.
• Formats supported are PNG, GIF, JPG, ,SVG or zip.

Optionally, click Expand Image using AI to resize and generate expanded versions of your background image. This tool will extend the width and height of an image while preserving quality. You can pick your preferred variation from three AI-generated options.

Upload your Brand Logo in PNG, GIF, JPG, ,SVG or zip format:

• Use a high resolution logo with clear, vibrant visuals. 
• Maintain consistency in branding by using colors that align with your visual identity.
• Avoid including text or complex graphics alongside the logo.

The Destination URL is the specific web address where customers will be taken when they click on the ad:

• Do not use redirecting URLs
• URLs can't direct to a payment processor like PayPal
• URLs can't direct to a video, for example, a video on NBC.com or Dailymotion

Add UTM Tracking  to trace ad performance in your analytics tools. They are automatically appended to your destination URL so that Google analytics can identify where your visitors came from. Learn more.

Scroll down to Web Display Ads and under Template select one of the four available pre-designed layout templates: Right, Center, Left and Bleed Image. These templates are based on our best performing layouts, helping you build professional-looking creatives in minutes.

• Choose a Background Color and Text Color using Hex Codes.
• Select a Font from the available options. Custom fonts outside the list are not supported.
• Click the Robot Icon to choose your Ad Copy and CTA Text from a variety of AI-generated suggestions.

Check the box Enable Animation to activate subtle animations and create an HTML5 Web ad set, instead of a Static Image Web ad set. 

Scroll down to Native Ads use the Robot icon to generate your Native ad title and description:

• Title: Grab your visitor’s attention and summarize your ad’s purpose.
• Description: Include key elements such as the product or service features, benefits, and unique selling points. We recommend keeping this to 70 characters or less.

Ad Labels help you to organize your creative ads into meaningful groups so that you can easily filter, search, manage, and select ads when creating a campaign without scrolling through multiple rows of ads. We recommend adding ad labels to identify funnel stage, vertical, or product line. Learn more about Ad Labels here.