Ad Labels

Ad Labels help you to organize your creative ads into meaningful groups so that you can easily filter, search, manage, and select ads when creating a campaign without scrolling through multiple rows of ads.

You don't need to use complex naming conventions to organize your ads, instead you can rely on labels to group ads into distinct groups such as funnel stage, vertical, or product line.

Use Cases

Campaign type

Use ad labels to group ads by campaign type: Lookalike Targeting, Contextual Targeting, Third Party Audience Targeting, and Retargeting.

Ad Sets

Use ad labels to group ads by ad set. An ad set is a collection of ads that have the same creative theme and message such as images, fonts, text, discount code, etc.

Campaign Name

Use ad labels to group ads by their internal campaign name.

Campaign Launch Date

Use ad labels to group ads by the campaign launch date.

Creative Upload Date

Use ad labels to group ads by the date a creative was uploaded to the AdRoll platform.

Campaign Theme

Use ad labels to group ads by campaign theme. For example, seasonal campaigns such as Christmas and Hanukkah or discounts such as products that are 20% off or buy one get one free.

Funnel Stage

Use ad labels to group ads by funnel stage: top of the funnel, middle of the funnel, and bottom of the funnel.

Product Lines

Use ad labels to group ads by product lines. For example your lipstick vs. eye shadow or men’s clothing vs women’s clothing.

Create a Label for existing ads

Navigate to Advertising > Ad Library
Select the ads you want to group together
Click Labels in the toolbar
Click Create a Label
Enter the Name of your label, choose a Color, select Save
Check the box next to your label
Click Apply

Delete a Label from existing ads

Select the ads you want to ungroup from a label
Click Ad Labels
Check the label you want to remove
Click Apply

Filter ads by Label

Navigate to Advertising > Ad Library
Click the dropdown filter called Label
Select the labels you want to filter

Search ads by Label

Navigate to Advertising > Ad Library
Type the Label name into the search bar in the top right corner
The results will show both the ads tagged with a specific Label and ads containing the search term in their name

Create ad Labels for new ads

Navigate to Advertising > Ad Library
Click Upload
Search or drag and drop the ad files
Fill out the necessary fields like Ad Name and Destination URL
In the Label field:
- Search and select an existing Label
- Type a new Label name and click +