Specify websites where you don't want your ads to show. For example, you may want to exclude websites that don't fit your brand or aren't helping you sell your products or services.
Set Up Domain Exclusions
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Click the Settings gear icon in the left navigation menu.
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Scroll down and click By Domain under Exclusions.
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Enter the websites that you want to exclude with only one per line.
We use an implicit leading wildcard for all domains you enter. For example, if you enter acme.com, we’ll exclude all domains that match *.acme.com. See below for examples.
You Enter
We Exclude
We Allow
acme.com
www.acme.com
mail.acme.com
sports.acme.com
Any domains that don’t end in acme.com
sports.acme.com
sports.acme.com
tennis.sports.acme.com
finance.acme.com
www.acme.com
www.acme.com
www.acme.com
sports.acme.com
finance.acme.com
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Click Save.