If you don't want your ads to appear on certain websites, publishers or Mobile Apps you can adjust this setting at the individual campaign level. For example, you may want to exclude websites that don't fit your brand or aren't helping you sell your products or services.
Please note that you can also adjust this globally for all your campaigns using General Exclusions. General exclusions take precedence over campaign-specific exclusions, with additional campaign-specific exclusions added on top.
To exclude specific website domains or publishers for specific web campaigns:
- Log in to AdRoll and navigate to Campaigns on the left side menu.
- On the Web & Social page find the campaign that you want to adjust.
- Click ellipsis next to the campaign name and select Edit.
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Under Web Channel Settings, click Advanced Options.
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Under Campaign Exclusions select Add apps to exclude or Add domains to exclude .
For Campaign-specific Placement Exclusions by Domain
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Enter the websites that you want to exclude with only one per line.
- Click Save.
We use an implicit leading wildcard for all domains you enter. For example, if you enter acme.com, we’ll exclude all domains that match *.acme.com. See below for example:
| You Enter | We Exclude | We Allow |
|---|---|---|
|
acme.com |
www.acme.com mail.acme.com sports.acme.com |
Any domains that don’t end in acme.com |
|
sports.acme.com |
sports.acme.com tennis.sports.acme.com |
finance.acme.com www.acme.com |
|
www.acme.com |
www.acme.com |
sports.acme.com finance.acme.com |
For Campaign-specific Placement Exclusions by App
- Enter App IDs associated with the mobile apps that you do not wish to target:
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- Android Apps: You can find the App ID in the Google Play Store URL of the app: https://play.google.com/store/apps/details?id=$APP_ID
- For iOS Apps: You can find the App ID in the App Store URL of the app: https://apps.apple.com/$COUNTRY/app/$APP_NAME/id$APP_ID
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- Click Save.