This is an AdRoll Legacy Feature
The instructions in this article only apply to Starter Legacy and Growth Legacy plans. These steps are required before you can launch a Legacy Facebook Campaign in AdRoll.
Who can access
Access to Legacy Facebook/Instagram Campaigns launched and managed directly in AdRoll is limited to Starter Legacy and Growth Legacy plans.
| Your AdRoll Plan | Legacy Facebook/Instagram Campaigns |
|---|---|
| Starter (Legacy) | Available |
| Growth (Legacy) | Available |
| Ads Only | Not available. |
| Advanced | Not available. Instead you have access to connected social channels to launch social ad recipes. |
| Agency | |
| MAP (Legacy) |
To find your current package, log in to AdRoll and navigate to Settings > Billing & Subscriptions > Plan & Usage.
Before you Start
Before you start, make sure you know:
- Your business's Instagram handle and password.
- A Business Manager account for your business (detailed below).
Set Up a Facebook Business Manager Account
If you already have a Business Manager account set up, scroll down to Connect Your Instagram Account.
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Go to business.facebook.com and click Create Account.
- Add in your Business or Page Name and click Continue.
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Complete the forms and click Finish.
Connect Your Instagram Account to Facebook
You'll have to connect your Facebook account to your Instagram account by claiming your Instagram account.
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Log in to your Business Manager, and click Business Manager Settings > Accounts > Instagram Accounts.
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Add your Instagram username and password, then click Next.
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Select your ad account if you have one, and click Next. Otherwise, click Finish.
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A confirmation will pop up letting you know that your Instagram Account has successfully been added. Click OK.
Connect Your Instagram Account to AdRoll
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From the main dashboard, click on Campaigns.
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Select the Create button.
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Choose Ad Campaign from the options to begin.
- Choose Campaign Type followed by Channels (Facebook & Instagram) where you want your ads to run.
- Scroll down to Facebook & Instagram Channel Settings
Connect Facebook Page
- Click the Connect Facebook Page button. A new window will open prompting you to log in to your Facebook account. Once you successfully sign in, your page will automatically be connected to AdRoll.
- Don't have Admin access to your Facebook page, please use this link to Send an access request.
- By connecting your Facebook account to AdRoll to run advertising campaigns you agree to Facebook's Terms found here.
Instagram Account
- Click Connect Instagram Account. You will see a list of all the Instagram accounts already connected to your Facebook page that are available for you to use.
- Click on the Instagram handle you want to connect and click Select. A pop up with instructions to connect AdRoll as a partner (see here) will appear.
- If you do not connect your Instagram account, we are still able to run ads on Instagram. Instead of using your Instagram account, we will use the page name and profile picture from the FB page you connected.
Assign AdRoll as a Partner
For AdRoll to serve ads on your behalf, Facebook requires you to assign AdRoll as a Partner.
To do this:
- Click on Open <your Instagram handle> in your Business Manager. This will take you directly to the selected Instagram account in your Facebook Business Manager.
- From here, click Assign Partners and enter 10151335266804117 (AdRoll’s business ID) in the popup box and click Next. You’ll see AdRoll is now added as an Agency Partner.
- Congrats! You have successfully assigned AdRoll as a partner to your Instagram account.