Connect Your Facebook Business Page

To show your ads on Facebook, first link your Facebook business page to your AdRoll account. In order to do this, you must be the Admin of your Facebook Business Manager or the Page Owner.

There are two ways for you to connect your Facebook page to AdRoll: when you're building out your first Facebook campaign or through our integrations hub.

Note: We need Advertiser access to post Facebook ads on your behalf. To learn more about exactly what is available for each admin permission check out Facebook's Help Center article.

Connect Through Settings

  1. Navigate to SettingsFacebook
  2. Follow the prompt to connect to Facebook. 

Connect in Campaign Creation

  1. Log in to AdRoll and start creating a Facebook campaign or Automated Campaigns. Refer to our post that walks you through setting up a Facebook or Instagram campaign for help.
  2. Follow the prompt to Connect to Facebook
  3. If you have multiple pages connected to your Facebook account, select which page you want to give AdRoll advertiser access to. 
  4. Click Select to finish connecting your page to Facebook.

Connect Your Instagram Account 

Connecting your account allows you to monitor your Instagram ads. Additionally, your ad links to your Instagram page, so visitors can easily follow your account.

You can also serve your campaign on Instagram without connecting to Instagram. This gives our advertisers without an account or without access to their Instagram account the ability to run Instagram ads. 

Note: Managing your Instagram comments on AdRoll is not available at this time. However, you can manage your comments directly in your Instagram account.

To connect your account:

  1. Create a Business Manager account with Facebook and create an Instagram account. Learn more about creating a Business Manager account for Instagram
  2. After connecting your Facebook page, click Connect Instagram Account under your Connect Facebook and Instagram tab. You will see a list of all the Instagram accounts already connected to your Facebook page that are available for you to use.
  3. Click on the Instagram handle you want to connect and click Select. A pop up with instructions to connect AdRoll as a partner.

  4. Click on Open <your Instagram handle> in your Business Manager. This will take you directly to the selected Instagram account in your Facebook Business Manager. 
  5. From here, click Assign Partners and enter 10151335266804117 (AdRoll’s business ID) in the popup box and click Next. You’ll see AdRoll is now added as an Agency Partner.

Advertiser Access

We need access to your Facebook Page to create your News Feed ads and pull the data we need to report on campaign performance. For more information on managing page roles (and the differences in access levels), check out Facebook's support article.

For Agencies

Follow these steps to connect a Facebook Business Page where you aren't the page admin.

  1. On the AdRoll Connect to Facebook step, select Send an advertiser access request to a page you don't have Admin access to.
  2. Send the link we provide to the Facebook admin for the account.
  3. Instruct them go to the Page Roles section of their Facebook Business manager and accept the partner request.
  4. Back in AdRoll, click Connection Accepted.


Make sure the submitted URL links to your Facebook business page. Event or personal pages won't work.

If you verify that the page you are trying to add is an eligible business page, but are still seeing an error, check for Country and Age restrictions on your Facebook business page. 

Remove Restrictions

  1. Log in to your Facebook Business Page.
  2. Navigate to SettingsGeneral.
  3. Set Country and Age restrictions to “Page is visible to everyone” 

Disconnect Your Facebook Page

To remove your Facebook page from your AdRoll Account, navigate to Settings > Facebook and click Remove.

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