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Cross-Inventory Bidding

AdRoll gives you the opportunity to take advantage of display, social, and email ads within one platform. This way, you can use combine efforts across channels to reach your larger business goal.

For example, when your display and email ads share a common budget and goal, it's possible to move budget between the two to find the perfect ratio to drive the best results. The impact becomes even greater as you add more channels into the mix.

 

How cross-inventory campaigns boost results

We make each channel work as effectively as possible by:

  • Finding you the right customer at the best price.

  • Learning about what inventory works best for your specific business.

  • Testing your ads and product recommendations (dynamic ads only).

  • Refining your audiences to the most likely users to be engaged.

We find the right balance of spend across each channel to get the best result by:

  • Shifting budget to the top performing channels.

  • Tuning those budgets as we improve each channel to boost results over time.

 

By running campaigns with AdRoll, you receive these automatic improvements 24/7 by software that learns more about your business and customers every day.

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