Campaign Attribution Dashboard

The Campaign Attribution Dashboard helps you learn more about how your converters behave and interact with your brand.

There are three key sections in your Campaign Attribution Dashboard:

• Tracked tab - This section tracks conversions and shows you how customers who converted are behaving on your site.
• AdRoll tab - Highlights key takeaways and granular paths to conversion for your AdRoll attributed and touched conversions. 
• Settings tab - Select one of the available attribution models: adroll default, last click, last touch, first touch, linear, positional, time decay, position-based, time-based.

Attribution Dashboard: Tracked tab

Your customers are some of your most important site visitors. The Tracked Conversions section of your AdRoll Attribution Dashboard shows how your converters behave on your site:

• View AdRoll’s contribution to your total site conversions.
• Visualize trending data for key variables including: Site Conversions, Site Revenue, Site Conversion Rate, Site AOV, and AdRoll CPA.
• Breakdown trending data by AdRoll Click and AdRoll View to understand how each contributes to AdRoll attributed metrics.
• Analyze your Cross-Channel and AdRoll contribution through the lens of a cross-channel attribution model.
• Compare Total, AdRoll-Touched, and AdRoll-Attributed to find optimization opportunities for Device, Conversion Audience, Country, and Products Viewed changes.

Attribution Dashboard: AdRoll tab

The Attribution Dashboard AdRoll tab highlights the key takeaways and granular paths to conversion for your AdRoll attributed and touched conversions. It also allows you to explore different rule-based attribution models and compare to the attribution model you are currently using. AdRoll insights includes two key features: Top Contributors and AdRoll Touched Conversion Paths.

• Top-level insights from your AdRoll web and email campaigns.
• View a breakdown of where your conversions occur – by product, campaign, AdGroup, and conversion audience.
• Filter by Product to compare Retargeting vs Brand Awareness campaigns.
• Compare models by selecting from an assortment of rule-based attribution models.

Attribution Dashboard: Settings tab

Under the Settings tab of your Campaign attribution Dashboard you can compare different rule-based attribution models.

Each model has a unique set of rules for attributing credit to each AdRoll product leading up to a conversion, enabling you to observe performance changes as you adjust the attribution model to align with your AdRoll goals.

For a deeper dive into the various attribution models and their configurations, please refer to our detailed guide on Understanding Attribution Settings in AdRoll.

AdRoll Conversion Paths 

• Dive into the granular conversion paths for AdRoll Touched or Attributed conversions with a variety of filters to explore - by product, campaign, AdGroup, audience, and device.
• Understand key drivers to conversion.
• Look at both first and last touch pathways to understand the beginning of the conversion journey compared to the end.
• Filter by conversion audiences to better understand the specific journeys of the converters you care about most.
• Filter by Touched or Attributed to understand what conversion journeys look like when credit is attributed to AdRoll vs. when it is not.