What is an ad credit?
AdRoll uses “ad credits” as a means of distributing funds that you can use on your advertising campaigns within the AdRoll platform. An ad credit is quite literally us crediting your account with funds to use on ads.
Ad credits are available through an annual agreement on our Advanced Package, as well as for Shopify merchants who sign-up to AdRoll via the Shopify app store. Please note that ad credits cannot be applied to connected tv campaigns or to social ad campaigns created in AdRoll.
When and how can I use ad credits?
We have 3 types of ad credits, that are slightly different from one another. You can learn more about them below;
The Legacy Marketing & Ads Plus Package includes three types of ad credits:
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Package ad credits: A credit to your account, every month, included in your package! The Marketing & Ads Plus (Legacy) Package comes with an ad credit for every new month you’re on the package; available throughout the current month and expires when the next month starts (i.e. no “rollover”).
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Shopify ad credits: Shopify merchants who connect AdRoll and Shopify (after the program start date of April 1, 2022), get a 10% rebate, in the form of ad credits, on their AdRoll media spend, for twelve months after sign-up.
These ad credits are available to eligible customers on the Ads package. Customers on the Advanced and Agency Packages are not eligible. Note: Shopify Reward Credits cannot be used on Connected TV ad spend or Social Ads spend.
For full details, see the Shopify Integration: AdRoll Rewards Program.
Any available ad credits are used first, or before you are billed for your ad spend. For example: if you had $125 in ad credit and spent $200, we would use your ad credits first and you would only be billed for the $75 remainder.
You can view your ad credit balance at any time on the Billing and Subscriptions > Plan and Usage page under Settings on your dashboard.