I target users from Europe and Brazil. Should I have a GDPR banner?

Question

I target users from Europe and Brazil. Should I have a GDPR banner?

Answer

It is mandatory to have a GDPR banner if you wish to track and target users from Europe and Brazil. You must choose a cookie-consent option by following these steps:

  1. Navigate to: https://app.adroll.com/settings/gdpr
  2. Select either "Use NextRoll's Cookie Consent Banner" or "Use a Custom Banner"
  3. Click save

To learn more about the GDPR policy, check out Privacy Compliance: General Data Protection Regulation (GDPR) and ePrivacy Directive

Important: If you do not update your GDPR settings, AdRoll will NOT be able to collect any data from EU and Brazil until a cookie-consent banner preference has been made.

 

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