After you place the pixel code on your website, navigate back to AdRoll and click Verify Connection. This will prompt our AdRoll team to search for your pixel, which can take up to 24 hours.
Additionally, web developers can install PixelPal to confirm that your pixel is working properly. PixelPal is a Chrome extension that helps validate a website's AdRoll’s Pixel implementation.
Install and activate PixelPal
- Install PixelPal in your Chrome browser by following the steps from the Chrome Web Store.
- Once installed, the extension’s icon will be available next to your address bar.
- Activate PixelPal by clicking the icon to review and confirm the End User License Agreement (EULA).
Confirm your connection
If your status says JS Pixel Detected, your code has been installed correctly. It can take up to 24 hours for your website to connect to AdRoll.
Validate your Pixel
When the PixelPal extension is installed and you navigate to a website where a AdRoll Pixel is detected, the PixelPal icon will display a green checkmark. Detailed diagnostics will be displayed by clicking the icon.
PixelPal will return different warnings and errors depending on the issue you are experiencing. The list below includes the most common issues and steps to troubleshoot: