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Rich Media Ads

Rich media ads include advanced features like animations, audio, or other elements that encourage viewers to interact and engage with content. They’re typically formatted with HTML5, which allows developers to add animations directly into the source code of a page. They are also often referred to as HTML5 ads.

These ads are like mini web pages and contain multiple files types that can combine HTML, Javascript, CSS, Web Fonts, shared javascript libraries, SVG, WebGL, and other standard assets, such as images. This eliminates the need for plugins like Flash (Note: Flash is no longer supported by AdRoll or any of its partners.)

The animation limit for HTML5 ads is 30 seconds. No looping.

 

Example

WebAdPlacement-RichMediaAds.gif

Zip File Guidelines

✓ Each HTML5 ad must be its own zip file that contains all code and assets (including public, commonly used JavaScript libraries). It must contain all files referenced from the HTML document:

    • Root of the folder should be a single, well-structured, and complete HTML document
    • The ad must be loadable into an iFrame (when being served)
    • Supported Shared Libraries: Adobe Edge, CreateJS (Easeljs, Movieclip, TweenJS, SoundJS, and PreloadJS), JQuery, Angular JS, Tumult Hype, Swiffy, GSAP (TweenLite, CSSPlugin, and EasePack)

✓ Links must reference file locations

✓ Assets must be loaded securely using https

X Code references to external domains are not permitted (no cross-domain scripting)

X Local storage or session storage libraries are not permitted

Technical Requirements

  • Use the <!DOCTYPE html><html>, and <body> tags.

  • <meta> tags must be used to identify the size of an ad:

    • <meta name="ad.size" content= "width=300, height=250">
  • Declare a clickTag variable. ClickTag is a click-through URL: a shortcut to set the click-through URL in the platform.

    • <script type="text/javascript">
      // Change the value of this string to your URL
      var clickTag = "https://www.adroll.com";
      </script>
    • This must be passed as a parameter to any window.open event in the ad code.

      <div id="clickArea" style="width: 300px; height: 250px" onclick="window.open(clickTag ,'_blank');">

Create Rich Media Ads

To create these ads, we recommend working with a developer. If you don’t have a developer, here are a few helpful tools to create ads yourself. When the ads are ready, test them, then reach out to the AdRoll Customer Support team (or your Account Manager) to upload them.

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