Static Native Ads

Native ads appear as a part of the design of the web page they’re on. Rather than standing out as an ad, native ads tend to have an editorial look and feel, with a softer selling approach. For example, they can appear as recommended content on news sites. These ads have a 9% higher lift for brand affinity and a 18% higher purchase intent compared to regular banner ads.

Tip: We recommend supplementing image ads with Native ads.

Tip: See more examples of native advertising.

Placements

Size

600x600

600x315

600x500

Once you select the image you wish to use for the Native Ads, our system will automatically create the three ads in the sizes mentioned above.

Item	Guidelines
Supported File Types	JPG PNG GIF
File Size	Up to 1MB
Destination URL	Limited to 1,024 characters including your UTM Parameters Do not use redirecting URLs URLs can't direct to a payment processor like PayPal URLs can't direct to a video, for example, a video on NBC.com or Dailymotion or Youtube Macros are permitted
Title	Up to 60 characters
Description	Up to 1024 characters. We recommend using 70 characters or less to avoid truncated descriptions
Brand Name	Up to 1024 characters

Publishers have editorial discretion for native ads on their websites. They can choose to resize your images or hide/truncate your descriptions to ensure consistency with their website.
Native Ad images should not contain any text. Text can get cropped or not appear in certain placements, which won't deliver an effective ad experience.
Third-party ad tags are not supported.

Click on Create, and select the option for Create Native Ads
Click on + Image on the left to open the image selection options. Either select an image from the left bar, browse files on your computer, or drag and drop a new image file. Once you add the new file, it will appear amongst the options displayed. Select the image you’d like to use, and click done. Our recommended image size is at least 600x600 for quality purposes.
Fill in the Title, Description, Destination URL, and Brand Name.
If you need to crop or adjust the zoom level in the images used, click on the image in the preview and make your adjustments.
Click Create.

Create a New Campaign or Edit an Existing Campaign.
When you get to the Ads step, click Create.
Click on + Image on the left to open the image selection options. Either select an image from the left bar, browse files on your computer, or drag and drop a new image file. Once you add the new file, it will appear amongst the options displayed. Select the image you’d like to use, and click done. Our recommended image size is at least 600x600 for quality purposes.
Fill in the details as needed in the form on the left and preview the changes.
If you need to crop or adjust the zoom level in the images used, click on the image in the preview and make your adjustments.
Click Create.
Review and Launch a new campaign, or Save an existing campaign.

Tip: Looking to run dynamic Native Ads? Check out this article.