Choose how you gather consent

Legal Note: This is not legal advice, but rather guidelines based on the current regulatory activity in the European Union (EU), the United Kingdom (UK), Brazil (BR), and NextRoll’s services. The guidelines may change over time to reflect updated best practices. You should consult with your own counsel, privacy professionals, and/or internal resources to determine a comprehensive and appropriate cookie consent solution for your business and your marketing activities.

To show targeted ads in European or Brazilian Territories, you’ll need to make sure your company complies with various privacy laws, including the ePrivacy Directive (consent to drop cookies) and General Data Protection Regulation (collecting and processing the data collected through the cookie). Consent is usually gathered by showing a consent banner to all visitors in the EU, UK, and Brazil (if your company is based outside of these territories), or to all site visitors (if your company is based within these territories.).

We have a few options to help you decide what’s right for your business.

To choose your cookie consent banner option, go to SettingsGDPR and select your preference. 

NextRoll’s Cookie Consent Banner

Your first option is to use the NextRoll Consent Banner, which can be automatically implemented through your pixel code. Our banner is available in English, Dutch, French, German, Italian, Japanese, Spanish, and Portuguese (based on your visitors' browser language) and covers cookies directly related to NextRoll's services. This is a simple solution that doesn’t require much extra developer work and will be implemented without any additional work on your end other than selecting our banner in your dashboard.

Third-Party Cookie Consent Banners

A third-party banner might be right for you if you have other tracking banners, especially banners that use cookies on your site. If you choose to use a custom banner or a third-party banner, we require a review period and approval before your banner can go live. 

Here are some supported third-party consent banners:

We’ve compiled our suggested best practices if you choose to use an external consent banner.

In addition, your cookie consent banner (also called a “consent management platform” or “CMP”) must meet the technical and policy compliance checks for the most current IAB Europe Transparency & Consent FrameworkHere is a list of CMPs registered with IAB Europe.

If You Don't Have a Cookie Consent Banner

If your company is based in the European Territories, United Kingdom, or Brazil, all of your traffic needs to comply with GDPR, with ePrivacy Directive, and/or Brazilian Data Protection Law, the Lei Geral de Proteção de Dados Pessoais (“LGPD”)which means you need to gather consent for advertising cookies from all visitors.

If your company is based outside of the European Territories, United Kingdom or Brazil, only traffic from these territories will need consent. If you don’t have or don’t want a banner, we won't track traffic from these territories and you won’t be able to advertise to visitors based in these territories.

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