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Excluding Websites

The website exclusion setting allows you to specify websites where you don't want your ads to show. 

While BidIQ handles the bulk of your optimizations automatically, you may want to exclude websites that don't fit your brand or aren't helping you sell your products or services.

How to exclude websites

  1. Sign into your AdRoll account at

  2. Navigate to Account Settings > Website Exclusions.

  3. Enter the websites that you want to exclude with only one per line. To exclude apps that are a part of the Facebook Audience Network, add the iTunes Store and Google Play app URL. You can exclude up to 250,000 websites.

    We use an implicit leading wildcard for all domains you enter. For example, if you enter, we’ll exclude all domains that match * See below for examples.

    You Enter

    We Exclude

    We Allow

    Any domains that don’t end in

  4. Save.

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