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Excluding Websites

The website exclusion setting allows you specify websites where you don't want your ads to show. Website exclusions apply to AdRoll Attract and AdRoll Convert campaigns on the general web, along with the Facebook Audience Network.

Why exclude Websites

While BidIQ handles the bulk of your optimizations automatically, you may want to exclude websites that don't fit your brand or aren't helping you sell your products or services.

How to exclude Websites

  1. Sign into your AdRoll account at
  2. Navigate to Account Settings > Website Exclusions.
  3. Enter the websites that you want to exclude with only one per line. To exclude apps that are a part of the Facebook Audience Network, add the iTunes Store and Google Play app URL. You can exclude up to 250,000 websites.
  4. Save.
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